Visual Retale a media and marketing company, originally specialised in its patented 3D anamorphic visuals, it has more recently expanded into DOOH and launched its Urban Icon DOOH Series currently comprising of 3 large format LED boards. These are located on the Federal Highway, Bangsar and KL South and has a combined screen size of 12,365 sqft. and 14,940,000 eyeballs a month.