Rotiboy started of as a Malaysian bakery chain brand based in Kuala Lumpur. Founded in Bukit Mertajam, Penang, Malaysia in 1998, driven by the Founder’s purpose in building an organisation that not only make life better for himself but also for the people and community around him, the brand has since grown internationally, serving freshly baked products in over 200 stores in Indonesia, South Korea, Middle East and China. 

Rotiboy, as an institution is the realization of a desire by the founder to build something to improve his life and at the same time able to contribute to and make a positive difference to the people around him.

In this respect, serving and contributing to society and community is part of the values of the culture of Rotiboy, with the aspiration to touch and make a positive difference to the lives of the people of this world. 

Putting people interests before any commercial interests is the foundation of our business. 

It is also about building a culture that creates a conducive environment for learning and personal development and growth where we always seeking to push boundaries for a brighter future for ourselves and generations to come,  walk the talk, being consistent in values and being responsible for each of our own choices. 

It is about Rotiboy’s constant dedication to a culture of Excellence in all aspects in the bakery and retail industry, serving safe, quality products with personal and warm service. 

It is being honest and transparent with our business partners and associates in all dealings so as to ensure all parties benefits from any collaboration. Sharing challenges and harvest is our partnership philosophy. 

It is about practicing nature and earth friendly policies and practices so as to play our small part in preserving the planet for future generations. 

It is about practicing the Values of Integrity, Honesty, Responsibility and Morality in our daily lives in serving the needs of Rotiboy Friends, Fans and Community.