ROOTS & DEX GROUP

The workplace to most is like a second home where we spend most of our time, a place where we often see out colleagues. Thus, when ROOTS & DEX, a 360 marketing agency was brought to life in 1991, we prioritised the idea of cultivating a family, leadership and craziness. 

We strive to create a space for our people to come and leave work happily, to unleash their talents, and to ultimately grow personally and professionally. We value attitude over skill- people who are curious, open to learning and exploring new things, because having the right attitude and approach is key to all of us at ROOTS.

 

 

Our philosophy is simple - to provide client solutions that are integrated, market-oriented, and results-driven. ROOTS Malaysia provides expertise in creative services, brand activation, relationship marketing, and brand management. We also work with our network partners in PR (ROOTS PR) and digital marketing (DEX) to drive the integrated strategies that we develop for our clients. 

Like the roots of the redwood tree, the individual strengths of the discipline-specific departments in our family inform our integrated approach to marketing excellence.