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C-2-8 TTDI Plaza, Jalan Wan Kadir 3, Taman Tun Dr Ismail, 60000 Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

Our Story


Ouch! was founded in 2019 and was a finalist in Accolateds include finalist in Alpha Startups, a fintech accelerator program by 1337 Ventures & Bank Negara Malaysia and participant in Y Combinator Startup School.

We are a FinTech startup dedicated to reinventing insurance for the new age. From educating users about the importance of insurance to creating tools to make managing insurance easier, Ouch! is dedicated to making insurance accessible to all.


Insurance is an age-old industry that has barely changed in decades. The products on offer are complicated, it can be expensive and the application process is generally complicated. Everything around us is changing, why shouldn’t this industry? We built Ouch! from the ground up to do just that.

All of us at Ouch! truly believe that there is a better way to approach insurance. From the discovery of products all the way to the management of policies, we’re working on new solutions that put the people's needs and wants first. It is this customer-centric approach to insurance that sets us apart from others.

So who’s behind the scenes to make this happen? The perfect combination of drive and experience. We’ve got our young and enthusiastic team to bring a fresh perspective to insurance, as well as the wise and accomplished advisors to guide us down the right path.

With a vision to change insurance as we know it today coupled with a team dedicated to the cause, we’re ready to take on this challenge. We only hope that what we put out to the world will benefit you, the people, at the end of the day.

So the next time you face troubles in your lives… OUCH!

Don’t worry, we’re here to help!

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