Our passion for characters and licensing stems from the ideology & believe that there is a child in each of us, regardless of age & gender. Our mandate is to engage this child in every one of us, through our brand & character stories, and through our designs and merchandise.
As part of the creative team of a licensed label, it is about the extension and creative re-interpretation of these characters and brands that we represent. Every character & every brand is different, with each having their own backstories, personalities & values above all. Our roles is thus to bring our character to life through compelling designs, illustrations & merchandises.
We constantly seek to constantly our customer’s evolving business objectives & requirements. Paired with the tenacity, drive, commercial awareness and persuasiveness to find the right contact, we build meaningful value-added relationships, offering the value of MacGician's merchandise, services solution and working toward establishing strong and lasting partnerships.
At the frontlines of the industry, we seek to lead the market, regardless of retail changes/developments, merchandising knowledge or marketing methodologies. Beyond sales, we are pioneers of new markets, new opportunities & new technologies, brought about by market trend changes and evolution of customer behaviors, in order to keep our organization and ourselves relevant in the rapidly changing industry.