G - We strive for GREATNESS in everything we do, from selecting great ingredients to adopting great technology
L - We hope to be a LEADING LIGHT when it comes to educating people on healthy skin care and setting a good example in the world
A - We show AFFECTION to our planet and the people in it
M - We seek MASTERY in our craft in order to find the perfect solution for your skin
O - ONWARD THINKING allows us to continuously evolve, improve and keep up with newest advancements in skin care
R - We aim to bring you complete skin REFORMATION
A - ACHIEVEMENT of our dreams, as well as yours, is at the heart of our endeavours