Fundamental Ideas Sdn Bhd

Media and Marketing



Our Story

We Create Belief

We are over six years old, we have local and global brands. We've won Kancil Awards, AdFest, London International Awards and more. As an Advertising Agency always at the forefront of change, we are nimble enough to move with the times. 

Technology, media, behaviour and patterns may change, but ideas are the only thing that remain at the core of change.

By creating belief, we turn mere consumers into believers of brands. And that's what FUNDAMENTAL stands for - bringing brands and consumers back to the core of why advertising needs to be there in the first place. Advertising and Branding has a purpose, and we like to define what that purpose it.

We are blessed enough to have like-minded clients who have tried regular agencies and instead like what we do.

Passionate, Ballsy Ideators

We are flat, we all work together as a team, we grow brands and campaigns together. There are no politics, and we have a calm yet energised surrounding that gives comfort yet pushes for great work. We are multi-talented, open-minded individuals who want to make every piece of communication better. Call us rebels, leaders, pirates if you will, but all in all we are problem solvers.

Our Address

Seksyen 19, 46300 Petaling Jaya, Selangor, Malaysia