Emperikal

Emperikal is a mixture of passion, data and creative flair, engaging the top minds in the digital marketing industry to create amazing growth-focused online campaigns for our clients. In an ever-changing industry, we’re all about challenging the status quo in creating services that drive success and build businesses from the ground up.

Emperikal was born in response to what our founders believed to be a broken and flawed industry, full of empty promises and online cowboys. Everyone called them crazy, but they worked relentlessly and stopped at nothing until they had built an agency and a product they were proud of. Today, Emperikal is just that.

We believe we will learn faster and be better if we can make giving and receiving feedback less stressful and a more normal part of work life. Feedback is a continuous part of how we communicate and work with one another versus an occasional formal exercise. We build trust by being selfless in giving feedback to our colleagues even if it is uncomfortable to do so. Feedback helps us to avoid sustained misunderstandings and the need for rules. Feedback is more easily exchanged if there is a strong underlying relationship and trust between people, which is part of why we invest time in developing those professional relationships. We celebrate the people who are very candid, especially to those in more powerful positions. We know this level of candor and feedback can be difficult for new hires and people in different parts of the world where direct feedback is uncommon. We actively help people learn how to do this at Emperikal through coaching and modeling the behaviors we want to see in every employee.