Direct Lending Sdn Bhd

We believe every hardworking adult deserves to have access to safe and affordable borrowing

But for many of us, the reality is contrary. According to the World Bank Report on Financial Inclusion in Malaysia (May 2017), only 25% of the adult population, and 15% in the B40 group, has formal bank borrowing.

For borrowers who are declined by formal banking channels, their current financing options are just not good enough. Many loan scammers or unscrupulous money lenders are readily to take advantage of their vulnerabilities. These are all well documented.

We started Direct Lending to change this, making safe and affordable loan accessible to every hardworking adult at anytime, anywhere; helping them to address their needs or to fulfil their dreams.

Direct Lending is an online personal lending platform, enabling borrowers to find, apply and receive financing that best suits them in a safe and affordable manner. There are currently 10 financing providers on the platform. Direct Lending is a recipient of Cradle CIP300 funding in 2019 and graduated from Malaysian Global Innovation & Creativity Centre's (MaGIC) Global Accelerator Programme in 2017. 

We’re a small but ambitious bunch who believes that every working adult should deserve to have access to transparent and affordable credit. Our mission is to provide safe & affordable borrowing to all hardworking individual; helping them to meet their emergency needs and achieve their dreams.

We believe what we do can have a positive impact on the society and people around us. We move fast, encourage testing and learning, making mistakes and learn from them, and challenge conventional thinking.

We are a team of finance and technology professionals with a combined experience of over 30 years gained from working across Malaysia, London, Hong Kong and Singapore.

We hope you’ll join us for our exciting journey ahead. 

If not you, who? If not now, when? (此时此刻，非我莫属)