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Cogent Ideas (South East Asia)

Media and Marketing
1 Job

Our Office

Our Address

12A-2 & 12A-3, Jalan PJU 8/5E, Bandar Damansara Perdana, 47820 Petaling Jaya, Selangor

Our Story


Creating ideas & campaigns that are strategic, surprising & sales generating require vast marketing experience, diverse expertise in marketing communications, and  boundless enthusiasm.
Cogent has lots of experience in developing major marketing communication campaigns. 29 years to be exact. With our deep understanding of the buying habits , lifestyles & aspirations  of the local consumers, we know what works. And what don’t.
Our main asset is our team of talented people packed with diverse expertise in Print campaign, Digital & Mobile advertising, Brand Activation roadshows, Experiential Marketing , Public Relations and Social Media Management. That’s why we are never short of fresh ideas to help our clients grow.
The final ingredient needed to create “winning“ campaigns is our endless enthusiasm & desire to create ideas that truly work for our clients.  We don’t do miracles, just strategic, surprising & sales generating campaigns that will impact your marketing & business.


Established since 1992, Cogent (formerly known as Mandate) has a proven 29 – year track record in developing marketing communication ideas that enabled our clients to win over new consumers expeditiously, raised their brand profiles and increased market shares.
Strategic, Surprising & Sales Generating ideas are the agency’s DNA. These ideas coupled with the ability to capitalize on cost-effective and innovative communication channels provided winning platforms for many marketing campaigns and the reason why Cogent has been able to forge long-term business relationships with numerous blue-chip brands & corporations in Malaysia and the region.
Today, the Cogent Group operates in three key ASEAN countries – Malaysia, Singapore & Thailand – and remains in the forefront of creative marketing communications across all channels, be it print, online, mobile, outdoor or on ground.

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