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Our Address

Think Big Digital Sdn Bhd Level 4, Wisma Tune (formerly PNB Damansara), Lorong Dungun, Damansara Heights , Kuala Lumpur, 50490, Kuala Lumpur, Malaysia

Our Story


BIGLIFE Sdn Bhd (formerly known as BIG Loyalty Sdn Bhd and Think BIG Digital Sdn Bhd) is a subsidiary of AirAsia Bhd under its digital arm, RedBeat Ventures - a travel and lifestyle technology company expanding beyond air transport.
With more than 20 million BIG Members, BIGLIFE opens up new business opportunities beyond member-exclusive air transport privileges. BIGLIFE now enables BIG Members to do more with its newly enhanced all-in-one 'AirAsia BIG' app with various new travel and lifestyle features/services. BIG Members can now find the best flight deals not just across AirAsia's extensive network but also across all other airlines. BIG Members can now book hotel stays, tour/travel activities, purchase duty-free products and live more with BIG Points to redeem everyday lifestyle deals with just a tap away! BIG Members can now have more avenue to earn BIG Points automatically.
Some of the awards bagged by the former - Think BIG Digital Sdn Bhd and BIG Loyalty Sdn Bhd were the Loyalty Programme of the Year in 2016, Best Regional Loyalty Marketing Campaign (Gold), Best Use of Direct Marketing and Best Use of Social at The Loyalty & Engagement Awards 2016. In 2018, it received the Best Use of Technology Award at the 10th Annual Loyalty Conference and Awards. It also took home a gold for Best Loyalty Programme - Travel/Hospitality at Loyalty & Engagement Awards 2018.

Our People

Our aim is to reward the loyal customer so that they can actually earn "BIG Points" in an easier, faster and better way as we are moving towards digitalization for the whole journey of how to earn points to make it more simple and easier method.

Sereen Teoh Hooi Ling
Acting CEO

Basically, we are a digital platform, as you know digital keeps progressing and will never stop. Today you have Instagram and tomorrow is something else. Before this, we have Grab & Uber and maybe tomorrow is something again. So you need to move fast, be adaptive, creative and carry a fun character to work.

Daniel Tay
Product Manager - Lifestyle and Travel

If I have to put it in a bigger picture, it's very fluid and it's not rigid. So every day we have to come up with new ideas. Our directions are changing every single day and you have to be on your feet all the time and thinking about new things and methods at any given situation.

Patrick Ranjan & Shukri
Senior Executive - Fraud & Dispute, Executive - Social Content

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