Job Description

• Plan, coordinate and execute effective marketing campaigns and advertising strategies across all of our digital platforms to meet company sales objectives
• Manage all social media platform & implement postings that are relevant to the target audiences
• Lead creative development and optimise offline marketing initiatives to drive customer acquisition & purchase conversion
• Regularly conduct marketing research projects (industry trends, FB/Google algorithm changes, consumer markets and competitive analysis) to generate consumer insights in support of improved marketing strategy and communications
• Measure and report the metrics performance of all marketing activities based to identify trends and opportunities
• Ensure the brand awareness, brand positioning and sales direction is consistent with the corporate direction and vision
• Deep understanding of the media landscape such as live streaming, short video etc

Job Requirements

• Possess at least Bachelor's Degree/Post-Graduate Diploma/Professional Degree in Commerce, Marketing, Business Studies, IT, Advertising/Media with a specialism in Digital or equivalent.
• Minimum 2-3 years of working experience in a related field
• Required Languages: Mandarin & English
• Knowledge of Online Advertising (FB & Google & Instagram) is a must
• Proficiency with online business knowledge from digital marketing analytic tools, SEO best practices, email marketing and brand exposure techniques
• Advanced knowledge of social media marketing with Facebook, Youtube, Instagram
• Sensitivity to online lead funnels, consumer understanding & market trends
• Well-versed in Retail and e-Commerce
• Required skill(s): Strong communication, sales, analytical, management, budgeting and problem-solving skills

Company Benefits

Additional Info