Marketing Manager (MENA)
Zeal Group
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Undisclosed
Kuala Lumpur
Full-Time
Job Description
Job description
The Marketing Manager will be responsible for a wide array of responsibilities surrounding digital marketing. With a strong focus on Social Media marketing, from Social media platform management to Content strategies, Campaign management, Influencer partnership projects, and reporting and measurement, you need to map out detailed execution plans and ensure smooth operation, target achievement as compliance with the company guidelines.
Key Objective of Role
Your marketing objectives include promoting new products and services in the targeted region to grow digital presence, build brand awareness, increase lead generation, target new customers, increase conversion and retain existing customers
Key responsibilities
Your primary responsibilities, but not limited to:
- Plan, execute and track marketing projects such as content marketing, email marketing and social media marketing
- Build and maintain social media presence like Facebook, Instagram, YouTube, Tiktok etc
- Develop and initiate marketing and promotional campaigns
- Support and execute paid social media campaigns, display and ad-words campaigns
- Execute plans to drive website traffic, lead acquisition and improve conversion
- Identify industrial forums, communities and affiliate sites, create contents on these mediums on a regular basis
- Explore collaboration opportunities and engage with KOL and influencers to drive various marketing objectives, such as brand awareness and audience engagement
- Work with designer to create landing pages, advertising materials and marketing collaterals
- Monitor and listen actively on Social community to analyze engagement, reach, comments, and sentiment
- Work with the content team to create educational content, webinar and live streaming
- Ensure all marketing materials are delivered to a high standard, across a range of digital channels, within the deadline
- Develop tracking and monitoring system to ensure KPIs are meeting targets, conduct analysis and learnings from data and reports
Job Requirements
Requirements:
- Bachelor’s degree in Marketing /Communication/PR or relevant field
- 3-5 years’ work experience in social media, advertising, promotion within FX field
- In-depth knowledge in various marketing platforms, channels, SEO, CRM software and best practices, including social, digital, and email marketing
- Experience in implementing and optimizing paid social campaigns and Google Ad-words campaigns
- Highly creative with excellent analytical abilities to analyze metrics and create reports
- Up-to-date on the latest trends in digital marketing
- Excellent English and Arabic, outstanding verbal and written communication skills
- Can-do mentality, highly determinate to succeed in a fast-paced environment
Company Benefits
Training and development
We provide training and development to our team!
Global Team
Have the opportunity to work in a diverse team around the world!
High Payout
Our customer service roles has one of the highest remuneration in the market!
Additional Info
Experience Level
4 - 7 Years of Experience
Job Specialisation
Digital Marketing
Company Profile
Zeal Group
Zeal group of companies (collectively Zeal Group) is a business portfolio comprising regulated financial institutions (trading as ZFX) and fintech companies specializing in multi-asset liquidity solutions in regulated markets backed by proprietary technology, with presence in major global locations.
Founded by a group of veteran traders with decades-long experience in the industry who not only share appreciation for the complexity the world of financial trading itself may present but also have the expertise and commitment to change, Zeal has a deep-rooted existential reason and has set its goal to deliver multi-asset trading services of next level to retail and institutional investors alike.
By not actively assuming market risk, ZFX consistently focuses on sourcing the best prices in the institutional marketplace using cutting edge technology and providing best in class trading services to ensure that the outcome of every trade executed at Zeal is purely the result determined by the market. The transparency in pricing ensures that Zeal is mainly compensated for its broking services through markups.
