Job Description
Job Description
This position requires the ability to write attention-getting, practitioner- and patient-facing marketing communications pieces including landing page content, ad-copy, and SEO-compliant web copy. An ability to search, understand, interpret, edit, and appropriately articulate the industry trend is also essential to this position. The role is responsible for digital content best practices including digital ad copywriting, social media, etc.
Key objective of the role
Content Writer objective includes conducting thorough research on industry-related topics, generating ideas for new content types. you’ll deliver quality writing pieces that appeal to our audiences, attract customers and increase conversion.
Key responsibilities
Your primary responsibilities, but not limited to:
- Write and copy-write outbound and digital content, e.g. landing pages, ad copy, marketing collateral
- Creating concise, eye-catching, and innovative content
- Write a clear marketing copy to promote our products/services
- Identify customers’ needs and gaps in our content and recommend new topics
- Ensure all-around consistency (style, fonts, tone, etc...)
- Regularly produce various content types to be used in experiments and A/B testing
- Edit current content library and adapt it to new use
- Improve content style and direction based on performance input on different content pieces
- Analyze content marketing metrics and makes changes as needed
- Work with freelancer to localize content