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Senior Copywriter

Marketing - Digital
Full-Time
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Sunway Velocity, Kuala Lumpur

About The Job


Responsibilities
  • Research industry-related topics and identify gaps in our content
  • Write original copy for SEO websites
  • Prepare and publish articles that describe our company and products
  • Edit and fact-check pieces of content generated by colleagues and freelancers (e.g. Junior Copywriters)
  • Use SEO practices to optimize articles and increase visibility
  • Liaise with Designers to enrich text with visual aids, like images and charts
  • Shape language and tone used in different websites with different call to actions
  • Create and oversee reports on content (e.g. weekly or monthly)
  • Interview clients, industry experts and internal teams
  • Monitor metrics related to our content, like web traffic and conversion rates
  • Ensure all content is up-to-date
  • Learn how to write SEO optimized content using SEOsurfer / other SEO writing tools 

Job Requirements

Requirements
  • Proven work experience as a Senior Copywriter, Product Copywriter or similar role
  • Portfolio of published articles
  • Excellent writing and editing skills, with a keen eye for detail
  • Hands-on experience with Content Management Systems (e.g. WordPress)
  • An ability to write creative copy for product / game reviews
  • Solid time-management skills
  • Basic keyword search knowledge
  • BSc in Marketing, Communications, Journalism or relevant field

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