Marketing - Digital

Full-Time

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Sunway Velocity, Kuala Lumpur

Responsibilities

Research industry-related topics and identify gaps in our content
Write original copy for SEO websites
Prepare and publish articles that describe our company and products
Edit and fact-check pieces of content generated by colleagues and freelancers (e.g. Junior Copywriters)
Use SEO practices to optimize articles and increase visibility
Liaise with Designers to enrich text with visual aids, like images and charts
Shape language and tone used in different websites with different call to actions
Create and oversee reports on content (e.g. weekly or monthly)
Interview clients, industry experts and internal teams
Monitor metrics related to our content, like web traffic and conversion rates
Ensure all content is up-to-date
Learn how to write SEO optimized content using SEOsurfer / other SEO writing tools

Requirements

Proven work experience as a Senior Copywriter, Product Copywriter or similar role
Portfolio of published articles
Excellent writing and editing skills, with a keen eye for detail
Hands-on experience with Content Management Systems (e.g. WordPress)
An ability to write creative copy for product / game reviews
Solid time-management skills
Basic keyword search knowledge
BSc in Marketing, Communications, Journalism or relevant field