Every project is crafted and lovingly thought out by our team of passionate creatives. Working with a wholly integrated approach across advertising, branding, design, digital and experiental, We find the most interesting ways to engage and tell the story. We are made up of a myriad of creative individuals, illustrator, artist, film maker and we are constantly in an exploration mode – ready to experiment and challenge traditional practices.
WW ‘Hero” Journey
WW ‘Hero” Journey
With over 16 years of experience in the creative industry, we have developed our very own unique methodology in crafting brand stories that differentiate and empower.
I. Discovery: Uncovering the Hero
Assessing the brand’s current position through internal, external and market perceptions. In-depth insights into the core businesses to draw inspiration for differentiation.
• Communications Review
• Internal Perceptions
• External Interviews
• Competitive Analysis
• Brand Findings Report
• Brand Strategy Foundation
II. Ideation: Called to Adventure
Developing visual and verbal strategy to bring the brand into the marketplace.
• Name & Tagline development
• Brand Architecture
• Positioning & Core Messaging platform
• Targeted Messaging, messaging guidelines, deployment framework
• thought leadership & PR Strategy
• Corporate Identity Development
• Visual Brand Development
• Internals Communications Strategy
III. Staging: Crossing the Threshold
Bringing the brand to life through consistent and well-crafted sales and marketing materials that builds awareness and interest, setting the stage for marketplace distinction and business growth.
• Sales & Marketing tools
• Website development
• Advertising Campaigns
• Thought leadership development
• Brand Loyalty Materials
• Interactive Media Programmes
• Social Media Strategy
• Brand Experiences
IV. Launch: The Reward
Provide ongoing brand management and stewardship to ensure that the brand remains consistent, relevant and nimble to respond to changing market and business dynamics.
• Brand Standards
• Brand Stewardship
• Sales & Marketing campaigns
• Outsourced Marketing Services
• Ongoing Public Relations