Job Description
At Whimsigirl, we take pride in our digital presence as a platform for storytelling, community engagement, and customer feedback. We're seeking a Social/Digital Marketing Executive to lead our digital social presence.
In this role, you will run all of Whimsigirl’s social media account, lead content creation, develop the brand narrative, distinctive visual aesthetic and be at the forefront in helping develop a brand ambassador network.
The ideal candidate is sharp, quick-witted, highly flexible and adaptable to the changing business needs. This person should also be savvy in street culture, have extensive experience in writing copy + creating compelling visual stories on major social platforms.
What you'll do:
- Oversee Whimsigirl’s social media channel (from content creation to publishing to community management)
- Lead creative content creation including photo/video shoots.
- Use Channel + audience insights to develop an ongoing content strategy
- Create and source visual content (photo, video, gifs)
- Write strong, punchy, and bold copy that connects with our audience
- Develop an ongoing engagement plan for the brand ambassador network program
- Manage a weekly and monthly content calendar that is approved by key members of the team
- Track key performance metrics on a weekly and monthly basis