Marketing & Communications Executive

Wanderlust + Co

AI-generated summary

beta

Oops, looks like Ashley forgot to summarize this job! We apologize for the inconvenience. Please read the complete Job Description for full details and additional information.

Undisclosed

Bangsar

Full-Time

Job Description

As the Marketing & Communications Executive for Wanderlust + Co, you will create and execute powerful visuals and content, to our global audience of accessories lovers. You are responsible for executing on-point digital content, maintaining a consistent look and feel in line with the brand’s voice and growth plans. You will understand the brand’s launch calendar, creating strategic content plans in line with new product launches and sale campaigns, ensuring a seamless customer journey across social media and digital channels.

This role will hone your skills in managing brand marketing content and assets, whilst achieving revenue and KPI targets. You will work hand in hand with the Marketing Director and Assistant Marketing Manager to optimize revenue, grow traffic and conversion via strategic content placements, and prompt communication within the team.

You will possess an exceptional command of English and good creative writing skills, as well as the ability to operate creatively and effectively. The right candidate will thrive at thinking outside the box, understand the brand’s identity, and be able to connect social content, relationships and opportunities to increase brand awareness and conversion.

To excel, you should be experienced and love social media (Instagram, TikTok, Facebook, Pinterest etc), enjoy story telling via campaigns, with acute attention to detail and genuine interest to be a team player.

Job Responsibilities (including but not limited to) –

50%

Create fresh campaigns and engaging content assets that will drive business impact – growing an engaged millennial online community via interesting and creative social media moments
Understand collection stories/campaigns and create purposeful content pitches and ideas, to drive brand awareness on independent social platforms, funnel quality traffic to site, increase direct revenue and cultivate an engaged global #WCOgirlgang
Well versed with Photoshop, Illustrator, and the like – in order to see creative ideas through from moodboard, to completion
Manage social media channels to ensure marketing moments are well represented and shared with our audience (Instagram, TikTok, Facebook, Pinterest etc) to increase visibility, engagement and brand awareness
Work alongside design team with content/product shoots, lookbooks, and any other visual projects in line with key trends, and the brand’s identity

30%

Align across departments to ensure timely and strategic content placement, support brand campaigns, launches and marketing initiatives, leveraging on online metrics to support ad-hoc improvements and business decisions.
Copywriting in line with the brand’s voice and identity (e.g. general social captions, newsletters, web copy for products and banners)
Track and report social media related analytics to ascertain content engagement levels

20%

Working alongside Customer Service team to respond to social media comments in a timely and accurate manner in alignment with brand voice to elevate brand identity and awareness.
Assist with communications and liaison with wholesale/B2B partners, and influencers for product seeding, general launches and strategic placement in line with collection goals
General development of the brand, content and product research

Job Requirements

The following skills will ensure you excel in this role –

Bachelor’s Degree in Design, Communications, Marketing or related fields
2-3 years’ experience within the social media, digital space, fashion, PR and/or content
Excellent command of English and strong writing skills
A keen eye for design with Adobe Photoshop / Illustrator skills
Ability to develop content that provokes engagement and sell-through
Quick and strategic, plus able to meet deadlines in a fast-paced digital environment
Be a team player with an open, honest and straight-forward style of communication
Skilled in social media management

Company Benefits

Easy access to MRT

We're right next to the MRT station

Staff Discount

Confirmed staff get a staff dicsount on our products :)

Young and Fun Team!

Our team at Wanderlust and Co are young and fun!

Insurance

Insurance claimable for confirmed staff

Dental Benefits

Dental benefits for our confirmed staff - because toothaches aren't fun

Medical Benefits

Medical benefits for our confirmed staff - to ensure your well-being!

Additional Info

Experience Level

0 - 7 Years of Experience

Job Specialisation

Advertising & Branding, Digital Marketing, Public Relations

Company Profile

Wanderlust + Co

Wanderlust + Co is a jewelry label for dreamers and lovers. By inspired hearts for your daily adventures, each piece is designed to keep your jewel game strong. Celebrating what it means to be a girl in a digital world, we live to create pieces for our bold, forward thinking global audience.

Since the label’s inception in 2010, it has been much sought after by you - our customers and friends, as well as fashion influencers and style icons alike. Our #WCOgirlgang is ever changing, confident and expressive - empowered by their surroundings and beautiful things.

Live an inspired life. Join the #WCOgirlgang.

Marketing & Communications Executive

Wanderlust + Co

Undisclosed

Bangsar

Full-Time

This job is no longer available