Job Description

• Plan, manage and deliver integrated marketing programmes and campaigns, incorporating both offline and online media
• Accountable for managing the key content platforms in the target market 
• Build brand awareness, generate and nurture leads and traffic into multiple media platforms 
• Shape customer perception towards Versa and its services; develop strong key value propositions and positioning strategies with market and consumer insights 
• Budget and P&L management: Develop short-term and long-term budgets for marketing activities to achieve key business metrics and monitor progress and evaluate performance 

Job Requirements

• Candidate must possess a Bachelor’s degree preferably with a focus on Marketing, Advertising, Communications, Public Relations and/or Business Administration 
• At least 7-10 years of relevant marketing experience, both on strategic planning and execution. Experience managing multiple brands or products simultaneously would be a plus 
• Familiar with the entire marketing mix – good knowledge of how and when to leverage different marketing channels from above-the-line and below-the-line communications for brand activation 
• Results-oriented and data-driven - Proven track record of success in utilizing data to create impactful marketing campaigns and meeting business objectives 
• Highly detail-oriented: Ensure high standards of quality of all marketing and communication materials 
• Excellent verbal communication and interpersonal skills 

Company Benefits

Additional Info