Job Description

• To stay on top of marketing trends and news to help guide and shape future marketing innovation and strategies.
• Plan strategic and tactical campaigns to epitomize brand direction.
• Drive ROI: Develop strategies to maximize brand visibility.
• Track consumer and competitive landscape for relevance and opportunities to improve effectiveness of marketing activities.
• Acts as the Ambassador for the brand’s mission, vision and goals - creating short, medium and long-term strategic directions
• Champion our brand positioning - leading all cross-functional initiatives, ensuring all projects across the company align with strategic objectives and our brand positioning.
• Responsible for driving strategy, budget, execution and KPIs for all Brand Marketing initiatives.
• Develop communication plans that are culturally relevant and brand-defining, with the goal to achieve the greatest reach, talk-value, and conversion down the funnel.
• Leads team across campaigns, influencer marketing, content, partnerships and experiential to build cohesive, brand-defining channel plans while consistently evaluating and optimizing our current strategies as we scale our business.
• Leverage on customer insights, data and feedback to further develop communications strategies and drive marketing innovation - motivating the team towards making any piece of brand communication a memorable and shareable experience.
• Working closely with teams to drive and maintain marketing communications calendar tied to business goals and product launches.
• Develop and maintain key performance metric dashboards that track the efficacy of our Brand Marketing activities.
• Develop Customer Loyalty Program & strategies for online & offline marketplace to optimize sales and customer loyalty resulting in sales growth, improved retention and customer satisfaction.

Job Requirements

1. Fluent in English & Bahasa Malaysia. Mandarin will be an added advantage
2. At least 5-7 years of working experience in the related fields. Preferably from the Fashion Retail Industry.
3. Able to present and conduct herself/ himself at all times in a manner that reflects the standards of the brand and of the Universal Traveller Company.
4. Excellent presentation and organizational skills
5. Creative abilities.
6. Possesses a sense of style, image and diplomacy, which permits her or him to perform successfully / optimally as a Marketing professional in a strong, supporting role.
7. Good social connections, resourceful, dynamic and self-starter.

Additional Info