CompaniesJobsFor Employers

Trade Marketing Executive

Marketing - General
Please log in to view salary
Bandar Utama , Selangor

About The Job

Purpose of Job:
Assist the Trade Marketing Manager in implementing and realising sales strategies / tactics in growing the sales channels. Assist the Trade Marketing Manager in realising and implementing specific trade programs which will increase annual volume and profit plan.

Promotion Planning
  •  Responsible to implement and execute all planned trade activities in order to achieve sales target and brand objectives. 
  •  Responsible to implement and execute all marketing promotional activities (e.g. for instance realising all activities in various channel strategy as in Retail, Camping, Channel Integration, utilising Marketing Partners etc).  
  •  Assist in developing Point of Sales Materials (POSM) and keeping track of its usage as well as its effectiveness, by working closely with the Creative Team.

Channel and Customer Focus
  •  Responsible in product penetration to end users by implementing activities in accordance to pre-defined channel strategy. 
  •  Assist in merchandising and retail space planning, as in shelf display and increase distribution presence, by working closely with Merchandizing Team.  
  •  Assist Merchandising in planogramming during category revamp. 
  •  Assist the Trade Marketing Manager in analyzing data on brand and sales performance for future sales and marketing plan.  
  •  Assist the Trade Marketing Manager to follow up and evaluate the effectiveness of product category sales and promotional activities with Sales Manager and Sales Executives. 
  •  Monitor the Marketing budget and to highlight to Management of any abnormalities in cost expenditure.  
  •  Assist and work closely with e-commerce team in new product listing and ensure that time to market is reasonable within the pre-defined time frame.  

Category Focus  
  • With the pre-defined product merchandising guideline, he/she would be required to assist the Merchandizing team for effective retail.   
  • Responsible to execute and implement pre-defined counteractions for shortfalls in all planned channel strategies, planned trade strategies, Sales and Promotional activities.   
  • Assist the Trade Marketing Manager to identify shortfalls, issues in all product categories and come up with countermeasures for future planning. 
  • He/she is responsible to implement the planned countermeasures.   
  • Responsible to implement, monitor and keep track of the sales trade plan which includes all merchandising activities, promotional activities and distribution activities).   
  • Work closely with Logistics to ensure stock availability. 

  • Prepare and submit the required weekly / monthly report to Trade Marketing Manager in accordance to pre-defined timeline.  
  • Assist the Marketing Team in Baby Fair, as and when required.   

Job Requirements

Education Knowledge & Experience 
  1. Graduate in Business Administration/ Marketing
  2. At least 1-2 years of Sales related experience in FMCG company
  3. Minimum 1 year of Trade marketing related experience
  4. Knowledge of planogramming 
  5. Excellent command in English

Key Competencies(Personal Characteristics or Behaviors)
  1. Good communication skills in written, verbal and presentation.
  2. Strong knowledge of MS Office and computer literacy.
  3. Able to manage reporting tools systems and market research systems.
  4. Excellent interpersonal skills in dealing with various people of different levels and departments within the company.
  5. Creativity, innovation and Strong analytical skills.

Our Culture


At Uni-Charm, our employees are not just employees, our employees give Uni-Charm energy, culture, ideas and synergy. They make this organization happens ! We provide our employees the platform to develop and pursue a career path to excel and be the best. Employees are given the opportunity to explore and demonstrate their knowledge, skills and abilities under good working conditions, equitable compensation and the opportunity to do what they are best suited to do and to grow into one of our future leaders that have a impact on our business growth. We hope our company can be a place from which employees not only obtain an income for food and living expenses, but can also find happiness, a sense of achievement and pride. This is why Uni-Charm has a principle based on results and continues to innovate its HR system. Uni-Charm, with a challenging spirit, looks for independent people who ask the question, "Yes, why?" and move forward steadily


Uni-Charm Malaysia is an established global FMCG Company represented in 14 countries across Asia. With MamyPoko diapers and SOFY sanitary napkins as our core products, we have emerged as the market leader in many of these countries. 

We want everyone to live a healthy, happy life from the day they come into the world. To achieve our dream, we offer products and services for all generations using technologies we have developed in the areas of non woven fabrics and absorbent materials. Currently, we aspire to bolster customer satisfaction through the development of high quality products and marketing activities across five business segments: baby and child care, feminine care, health care, clean & fresh and pet care. 

Visit us on the web at, & for more details. We are seeking for individual who is dynamic, result-oriented, motivated team player, proactive with good analytical and interpersonal skills to grow with us.