Job Description
The Marketing Executive plays a vital role in enhancing product awareness within the digital space, driving website traffic, and acquiring leads/customers. He or She needs to identify and evaluate new digital technologies and use web analytics tools to measure site traffic to optimize better marketing campaigns, email marketing, social media, and display and search advertising.
- Proficient in digital marketing, including SEO/SEM, marketing databases, email, social media, and display advertising campaigns.
- To lead digital campaign strategy and planning, from ideation to execution – together with the Management Team.
- Oversee design and posting for social media accounts, i.e., Facebook & Instagram.
- Stay up-to-date with current technologies and trends in social media, applications, and design tools.
- Monitor and analyze all marketing and sales reports received and customer feedback for more effective strategic decisions.
- To perform timely campaign execution, identification of target segments as well as post-campaign analysis.
- Create online and offline marketing content.
- Liaise and work closely with agencies, media, and external partners, if any.