Job Description

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and displays advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goal (ROI and KPIs)
• Identify trends and insights and optimize spend and performance based on the insights and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies 
• Plan, execute and measure experiments and conversation tests
• Collaborate with internal teams to create landing pages and optimize user experience   
• Utilize strong analytical ability to evaluate end-to end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels.
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

Job Requirements

1. Proven working experience in digital marketing
2. Demonstrate experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
3. Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
4. Experience in optimizing landing pages and user funnels
5. Experience with A/B and multivariate experiments
6. Solid knowledge of website, analytics tools (e.g., google analytics and etc.)
7. Working knowledge of SEO methods & tools; keyword research, competitor analysis, onpage & offpage SEO, rank tracking, etc.
8. Experience in setting up and optimizing Google Adwords campaignsWorking knowledge of HTML, CSS and JavaScript development and constraints 
9. Strong analytical skills and data-driven thinking
10. Up-to-date with the latest trends and best practices in online marketing and measurement

Company Benefits

Additional Info