Job Description

• Responsible for the development, implementation, and execution of marketing plans and campaigns.
• Measure and report performance of marketing campaigns, gain insight and assess against goals.
• Build brand awarenes and positioning, while ensuring consistent strategic brand direction and brand imagery in all aspects of work.
• Keep track of expenses for marketing activities to ensure cost effectiveness.
• Undertake administrative duties including assisting on preparation of reports to management, analysis of market trends & happenings, and competitor evaluations.
• Build strategic relationships and partnerships with key industry players, agencies and vendors.
• Experiment with a variety of organic and paid acquisition channels – content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis etc.
• Organize or seek out relevant opportunities to be involved in events, conferences, trade shows, etc.

Job Requirements

• Either a minimum of a Bachelor’s Degree in Marketing (or a related field) or demonstrable experience in marketing together with the potential and attitude required to learn.
• Ability to think creatively and innovatively.
• Analytical skills to forecast and identify trends and challenges.
• Budget-management skills and financial proficiency.
• Social media savvy and up-to-date with the latest trends and best practices in online marketing and measurement.
• Willing to get hands dirty by dabbling in graphic design, web design, production, etc. Any and all creative tasks needed for content creation.
• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets.
• Excellent communication skills and a love for great copy.
• Resourceful, organized, meticulous and has the ability to quickly adapt to change.
• Able to work independently, but also able to organize and coordinate all marketing efforts (team player as well).

Company Benefits

Additional Info