Job Description

• Research, development curation & consolidation of articles based on breaking news and current events
• Updating of previous applicable content to be more currently relevant
• Research & development of content materials (eg newsletters, ebooks)
• Research & development of client requested articles
• Working with internal & external stakeholders to obtain information needed for content development 
• Research & development of supportive content (copy-writing for client advertising, etc)
• Development & execution of content strategy based on season, current events and/or business strategy 

• Management of SchoolAdvisor’s social media channels (Facebook, Instagram, Twitter), maintaining effective engagement and to promote content (and ultimately traffic) leading to the SchoolAdvisor portal.
• Posting organic or reshared content daily to promote engagement on social sites 
• Responding to inquiries from SchoolAdvisor’s Facebook and support groups in a timely manner

• Meeting with relevant stakeholders (clients, parents, institution representatives) to build relationships and generate content (interviews, quotes, opinions etc) 
• Representing SchoolAdvisor for any relevant events that may require coverage, representation and/or content research 

• Generating weekly reports on website and social traffic and engagement, working towards growing the overall site traffic 
• Liaising with internal stakeholders (tech team, client servicing teams) on changes and improvements needed to be made onto the site
• Liaising with internal stakeholders to execute client related updates or changes as and when campaigns start and end 
• Performing regular checks on website to ensure website elements and function run as per needed and notifying internal stakeholders when site fixes are needed to be made

Job Requirements

• Degree in Public Relations/Marketing/Advertising/Journalism/Mass Communications/English, or any other relevant degree
• A minimum of 3 years' experience in a content writing- focused team, with at least 1 years' experience in a Editor/Managerial role. Candidate must have experience writing and/curating website content. 
• Candidate must have a clear understanding of developing SEO-friendly content 
• Strong written and spoken command of English. Other languages are an added advantage within the role. 
• A keen ability to strategize and develop marketing initatives to grow site traffic and social platform engagement
• Able to develop multiple formats of content - from lengthy, research driven articles to short, punchy listicles 
• Strong project management skills, showcasing keen organizational ability and strength in multitasking
• Comfortable in client-facing situations & communicating with senior stakeholders wiithin an organization
• Social Media Management & Strategy is an added advantage within the role. 

Company Benefits

Additional Info