Our core values
~ We support women regardless of their choices, providing support throughout their journey.
By Women, for women
~ Our content is written by women for women. Our community is filled with women moderators who support each other. One of our core tenets is to provide relevant, relatable, and reliable information.
~ We work with over 200 experts across Southeast Asia. Our articles are well researched and our community moderators are highly-regarded experts.
~ We respect Asian values. Asian women can rely on our website for Asian-centric content – TCM, Aryuveda, Feng Shui, Confinement, education, discipline.
Our Code of Conduct
Do the right thing
~ Follow the law. Act honourably. Maintain integrity. Disclose conflicts of interest. Ensure financial integrity and responsibility. If you see something that you think isn’t right – speak up NOW! (It’s never too early).
We work together as a team
~ We share readers, clients and ideas and best practices across business units and countries. We help our colleagues to grow personally and professionally. We work hard and play hard; we have fun in what we do.
Treat each other with respect and dignity
~ We aim to foster an environment of inclusion for everyone. Our success depends on maintaining a diversity of talents, languages, cultures, and management styles. By valuing both our similarities and differences, we build upon our strengths and enhance our work. We embrace diversity of race, gender, sexual orientation, professional insights, and individual perspectives on different issues.