Job Description

• Assist in the formulation of strategies to build a lasting digital connection with consumers
• Plan and monitor the ongoing company presence on social media (Instagram, Facebook, TikTok, Twitter etc.)
• Planning campaign, analysing metrics, identifying trends across all digital networks.
• Develop and monitor campaign budgets.
• Work closely with our Product Development team and marketing team to create an effective marketing campaign.  
• Brainstorm new and creative growth strategies
• Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
• Evaluate important metrics that affect our website traffic, service quotas, and target audience.
• Prepare online newsletters and promotional emails and organize their distribution through various channels
• Collaborate with designers to improve user experience and marketing results.
• Oversee and manage all contests, giveaways and other digital projects. 
• Acquire insight into online marketing trends and keep strategies up-to-date
• Prepare accurate reports on our marketing campaign's overall performance.

Job Requirements

• Bachelor's Degree in Marketing, Advertising/Media/ Others or equivalent.
• Excellent written and spoken command of English and Chinese. 
• Proven working experience in digital marketing
• Experience in setting up and optimizing Google Adwords campaigns
• In-depth knowledge of various social media platforms, best practices and website analytics.
• Outstanding communication and interpersonal skills.
• Highly creative with excellent analytical abilities.
• Has own transport to travel to outlets
• Up-to-date on the latest trends and technologies in digital marketing
• Solid knowledge of website analytics tools
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments

Company Benefits

Additional Info