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Digital Marketing Specialist

Sales and marketing
Full-time
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Dataran Prima, Selangor

About The Job

You will be assisting in providing effective marketing content for our social media accounts, and also managing our digital presence. 

Responsibilities
  • Assist in the formulation of strategies to build a lasting digital connection with consumers
  • Plan and monitor the ongoing company presence on social media (Instagram, Facebook, Twitter etc.)
  • Work closely with our Product Development team and graphic designers to create seasonal marketing campaign 
  • Make regular visit to outlets to capture live stories. 
  • Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
  • Provide creative ideas for content marketing and update website
-> short videos 
-> live stories etc
  • Prepare online newsletters and promotional emails and organize their distribution through various channels
  • Collaborate with designers to improve user experience
  • Measure performance of digital marketing efforts 
  • Acquire insight in online marketing trends and keep strategies up-to-date

Job Requirements

  • Bachelor's Degree in Marketing, Advertising/Media/Film/English/Creative Writing/Broadcasting/ Others or equivalent.
  • Excellent written and spoken command of English
  • At least 1 Year of working experience in the related field
  • Skills and experience in creating creative online content 
  • Has own transport to travel to outlets
  • Up-to-date on the latest trends and technologies in digital marketing
  • Required Skill(s): Photography, Videography, editing, ability to produce creative content, social media management,,

Apart from conventional academic requirements, we are looking for highly creative individual that is capable of using spontaneous creativity and turn it into instant content. Also, a person with good sense of humour, enjoy fun conversation and possess relatively high EQ. 



Our Culture

OUR CULTURE

We are a fast-paced F&B company with vastly young, innovative and passion-driven team members. 

We started off as a relatively small, but close-knit and highly dedicated team. The founding team helped built our culture. The work environment is stimulating, creative, informal and is often based on teamwork and mutual trust. 

As the team expands, we would like to create an environment for everyone to think big, do great and enjoy what we do.   

We encourage everyone to be
  • Adventurous, creative and open-minded
  • Daring to be different
  • Real, honest, genuine and humble
  • Respectful of human beings and difference in opinions

In Thirdwave My, we are all diehard fans of our own brands and care about the products we release. You'd bump into colleagues in our outlet even on their off day! We are also all friends and family: we help and respect each other- make it less scary to voice out different opinion. We are allies: we support each other with our own expertise, acknowledge our failures together and of course also celebrate successes together! 

MORE THAN JUST COFFEE & DESSERT

We grow our business in a way that makes us proud! Parent company to KAKIGORI & Sunbather Coffee- we created some wildly innovative and successful food brands in Kuala Lumpur. 

Our first cafe "THIRDWAVE" was established in Bangsar South in 2013, focusing on specialty coffee & brunch food. Based on the decision of the company to diversity our food service; we have now ventured into dessert market, hence the birth of "KAKIGORI"- a Japanese shaved ice dessert bar in October 2016. There are now 4 KAKIGORI outlets in Klang Valley, with 2 new openings in a month time. 

The company also planned to launch our first overseas outlet in San Francisco, USA this August, progressively making our way to becoming an international lifestyle cafe chain. 

In March 2019, we successfully launched a new Japanese inspired specialty coffee cafe, focuses on western-influenced Japanese cooking & great dessert.  Watch this brand to take over some coolest neighbourhoods near you soon!

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