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Head of Marketing

Marketing - General
Full-Time
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Sentul, Kuala Lumpur

About The Job

Key Responsibilities 
  • Design and execute growth strategies that can propel revenue growth within defined measures of efficiency. 
  • Manage overall marketing budget, working with management on financial planning and ROI efficiency. 
  • Craft strategies for all marketing teams, including digital, communications and creative 
  • Ensure our brand message is strong and consistent across all channels 
  • Manage marketing resources including relationships with external vendors and advertising/media firms/production companies 
  • Lead development of tailored marketing campaigns 
  • Research, analyse, manage and improve funnel top to bottom 
  • Lead creative content creation, social media, branding, performance marketing, partnerships, media buying, pr campaigns, video content production, KOLs, CRO, CRM, SEO, affiliate marketing, referral campaigns. 

Job Requirements

Minimum Qualifications 
  • A strong track record of 5-8 years’ experience in marketing with a mix of digital, offline, brand, performance marketing, partnership, user acquisition and retention. 
  • Strong strategic and analytical skills 
  • Experience in lifestyle and e-commerce business is highly desired 
  • Excellent written and oral communication, presentation and interpersonal skills 
  • Good storytelling skills 
  • A start-up attitude - highly collaborative with an entrepreneurial, roll-up-your sleeves attitude 
  • Strong team management, project management and decision making skills   
  • Very strong experience with digital tools like Google Analytics, Facebook Ads, Google Ads, & CRM  
  • Extensive experience leading and planning marketing initiatives that deliver results and ability to tell stories that can drive fan engagement across platforms 

Our Culture

CHANGING LIVES THROUGH BETTER SLEEP

When we started Sonno in 2017, we had one mission in mind - to help people live better. We know that quality sleep plays an important role in our mental and physical health, and a good mattress can help with that. After all, we spend 1/3 of our lives on our bed.
However, good mattresses are often overpriced and the traditional showroom-buying process is awfully inconvenient. Sonno is shattering the tedious and old-fashioned mattress industry by bringing everything online.
We offer one perfect mattress for everyone's sleeping needs without the added cost of middlemen commissions or retail store markups, and we make your mattress buying experience a breeze with easy online purchase, free nationwide delivery, and 100 nights trial.

OUR MISSION

Help people live better
At Sonno, we want everyone to have a healthier and happier life, and we believe that a great life begins with a good night’s sleep. We started by designing the perfect product that you will love at first sight and feel. Then, we disrupted the traditional mattress business model to offer you a high-end mattress at factory prices.
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