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Creative Lead

Creative - Visual Design (Graphics, Interior, UI/UX, etc.)
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Kuala Lumpur, Kuala Lumpur

About The Job

Key Responsibilities: 
  • Define the creative vision for the brand, advertising campaigns, and marketing messages.
  • Conceive, implement and execute concepts, guidelines and strategies in various creative projects (promotional campaigns, new product launches, photo/video shootings, etc) and oversee them to completion.
  • Direct and motivate team members and manage external parties.
  • Lead brainstorming/creative sessions to generate ideas.
  • Develop and oversee creativity across all media channels.
  • Ensure that all copy and visuals, whether digital, print, or on-site retail, are intent-driven, engaging and on-brand.
  • Create and own a brand playbook and ensure a cohesive look and feel across all channels and across all areas of communication.
  • Develop internal marketing campaigns that translate marketing objectives across business units into clear and motivating creative strategies.
  • Analyze brand tracking, market trends, consumer need, and competitive landscape.

Job Requirements

  • Proven experience as a creative director (Sr or Jr) or art director or in a similar creative role.
  • 3-5 years within an agency environment.
  • Strong storytelling skills.
  • UX/UI experience.
  • Experience in eCommerce/digital space is highly desired.
  • Experience with lifestyle or FMCG brands is highly desired.
  • Strong digital communication experience. You know what converts online.
  • Years of experience creating marketing/advertising campaigns from developing vision and the message to overseeing production on time and budget.
  • Understanding and past experience creating integrated content across all marketing channels from digital, social media, paid media, mobile, but also understand offline and print.
  • Background in Adobe Creative Suite (Photoshop, After Effects, Illustrator, Premiere, and Animate).
  • Proven experience with concept development.
  • Skilled in leading a team of creative talents.
  • Strong creative vision with an understanding of business objectives.

Our Culture


When we started Sonno in 2017, we had one mission in mind - to help people live better. We know that quality sleep plays an important role in our mental and physical health, and a good mattress can help with that. After all, we spend 1/3 of our lives on our bed.
However, good mattresses are often overpriced and the traditional showroom-buying process is awfully inconvenient. Sonno is shattering the tedious and old-fashioned mattress industry by bringing everything online.
We offer one perfect mattress for everyone's sleeping needs without the added cost of middlemen commissions or retail store markups, and we make your mattress buying experience a breeze with easy online purchase, free nationwide delivery, and 100 nights trial.


Help people live better
At Sonno, we want everyone to have a healthier and happier life, and we believe that a great life begins with a good night’s sleep. We started by designing the perfect product that you will love at first sight and feel. Then, we disrupted the traditional mattress business model to offer you a high-end mattress at factory prices.