Head of Performance Marketing

Become

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RM8K - RM12K

CommonGround Q Sentral

Full-Time

Job Description

Performance marketing is the pinnacle of our direct-to-consumer business. We are looking for an experienced Head of Performance Marketing to efficiently acquire leads across digital channels (focus: FB/IG). You will develop a deep understanding of our customer’s needs, collaborate with the sales and IT team to optimize conversions and challenge our current tools and processes.

Your main responsibilities are to:

Shape the marketing strategy by identifying key audiences and ways to efficiently reach them
Design and execute high quality acquisition campaigns on FB/IG and other relevant direct channels
Measure, report and optimize conversions / MROI across the lead funnel by leveraging A/B testing and experimentation
Independently lead digital marketing projects such as campaign planning, insights generation, content production, landing page optimization, marketing automation

What we can offer you:

Very competitive salary and generous annual bonus based on performance
Equity incentive via ESOP and career progression opportunities (e.g., CMO)
Worldclass founders w/ 6+ yrs of experience (ex McKinsey, ex Rocket Internet / iBanking)
Coaching by Pip Kloeckner (@pip_net), Europe’s leading SEO / digital marketing expert

Job Requirements

We’d love to see that you have:

3+ yrs in online/performance marketing with proven track record in optimizing different marketing KPIs (e.g., sales conversion, CAC, MROI)
Executed campaigns with a large budget (e.g., 40K+ MYR/month) on Facebook / IG account (Google Ads PPC as a second option)
A passion for data, fluency in key marketing metrics and exceptional analytical skills
Demonstrated creativity in developing acquisition tactics and optimizing campaigns (e.g., leveraging consumer insights, behavioral psychology, create viral content)
Broad knowledge of best practices in marketing and demonstrate a keen interest in keeping up with the latest trends and solutions

Company Benefits

Your new smile

We provide you with a heavily discounted invisible braces treatment, so that you can experience the transformational effects of smiles firsthand.

Parking and phone budget

Working together is important. That's why we provide a stipend for your parking, fuel and phone charges.

Health insurance

We care about you. That's why we provide a stipend that you can use to pay for health insurance, to make sure you're always at your best.

Additional Info

Experience Level

0 - 7 Years of Experience

Job Specialisation

Business Development, Key Account / Relationship Management, Digital Marketing

Company Profile

Become

At become, we believe that everyone should be able to smile with confidence without paying a hefty price tag. Our mission is to break down the barriers for teeth straightening by making invisible braces affordable and accessible for anyone who wants to have a straighter smile. Empowering people to change their lives and become whoever they envision is at the heart of our company – and smile straightening is just the start.

Head of Performance Marketing

Become

RM8K - RM12K

CommonGround Q Sentral

Full-Time

This job is no longer available