Job Description

• Research and analyses market trends, competitor offerings, demographics, and other information that affects marketing strategies
• Uses research findings and analysis to provide direction to marketing managers regarding upcoming marketing projects, new products or services, and overall strategy
• Identifies areas for improvement in product offerings, sales tactics, marketing strategy, and promotional activities
• Approves all marketing campaigns and plans before they are implemented
• Maintains the department’s budget and ensures all marketing activities are cost-effective
• Monitors marketing and sales performance and adjusts strategies as needed
• Adheres to and implements all company policies and procedures

Job Requirements

Additional Info