Job Description

• Help Support acquisition campaigns on offline and online channels including Paid Ads, Search, Display, Email and other relevance channels.
• Direct and manage agencies to achieve goals and ROI targets.
• Use a process of testing to prove hypotheses and recommend performance optimization.
• Write creative briefs to define program objectives and KPIs, optimizing campaigns to maximize ROI.
• Work closely with the other teams and stakeholders, gathering feedbacks and improve performance from time to time, and to ensure acquisition goals are met.
• Use a data driven approach to manage campaigns and derive insights on strategy and performance.
• Maintain and monitor reports, budgets, campaign performance, ROI, CPL and other channels metrics.
• Monitor web analytics dashboards and key reporting tools, pointing out key areas of importance.
• Provide weekly and monthly reporting of channel metrics, goals, and other KPI’s that required, including progress reports, timelines, and results.

Job Requirements

• A Passion for Marketing. You stay up to date on the industry, platforms and changes as they roll out.
• A BA/BS degree or equivalent practical experience.
• At least 5+ years of related digital or Social Media Advertising experience.
• A strong grasp of Web Analytics, A/B Testing, and metrics driven (performance) marketing.
• Strong analytical ability and are an advanced Excel nerd.
• Outstanding ability to think creatively, identify and resolve problems.
• Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.
• High levels of integrity, autonomy, and self-motivation.
• An energetic and willing attitude.
• The ability to synthesize complex ideas into actionable recommendations for senior executives.
• A hungry, infectious personality: we’re looking for someone determined and able to win.

Company Benefits

Additional Info