Job Description

• Plan, develop, and implement campaign on a regular basis by obtaining good deals, conceptualizing visuals, designing website layout and promoting advertisement to build and maintain the sales momentum in to achieve the sales KPI.
• Monitor and analyze eCommerce Exclusives campaign (ECE) e.g. Senheng Online Exclusives by promoting Senheng Exclusive products across all online channels in order to have constant exposure on our exclusive product and strengthen competitiveness in the market. 
• Prepare analysis, campaign performance report, sales report and website report to evaluate and measure the campaigns’ effectiveness for better upcoming campaigns.

• Pre-Campaign Planning on strategies and tactical plans to reach KPI targets, creating effective campaigns to drive awareness and generate conversions.
• Coordinate and manage relationship with marketplace (Lazada/Shopee) key account managers to optimize e-commerce channel operations, sales performance and others.
• Manage the planning of key promotions and participate in every promotion campaign related to electronics in Lazada/Shopee to support corporate goals and revenue.
• To be responsible in marketplace (Lazada/Shopee) activity for example pricing issue and inventory issue during Mega Campaign and provide immediate solution to optimize the customer buying experience.
• To analyze and provide reports on after campaign sales analytics in order to evaluate the performance of the ecommerce channel. Learn opportunities to improve sales conversion for the next mega campaign 

• Update and verify the price of products on Senheng & senQ websites daily using Magento to ensure the prices of all products is up-to-date which includes promotional products.
• Conduct product status check and update to make sure that all discontinue or temporary out of stock product is being disable and vice versa.
• Upload products across all Online Channel using Magento and Sitegiant by inserting product image, product name, SKU, price, description for the customers to browse & shop at our websites with ease.
• Conduct quality check and to report on website bugs and issues to Web Technologies (WT) to resolve and maintain the usability & accessibility of Senheng & senQ websites. 
• Design, manage product labels and upload to websites via Magento for web visitors/customers to vew the free gifts & up-to-date EZ Credit values on websites. 

• Coordinate with On-site Designers (OSD) to assist in developing creative visuals for online advertisement, Senheng & senQ website banners and market place website banners.
• Work closely with eMarketing (EM) to schedule social media advertisements/postings and e-Direct Mailer (EDM) by providing contents and visuals in effort to generate sales and traffic.
• Liaise with Advertising & Promotion (ANP) to plan, execute webpage layouts and webpage development to drive traffic from online to offline (O2O) and vice versa.

Job Requirements

• Candidates must possess at least Bachelor’s Degree in Marketing or equivalent
• Candidates must possess at least 1 or 2 year experience in Marketing, e-Commerce or any other related field in retail / eCommerce industry.  
• Candidate who has worked part time or full time in e-Commerce platform are high encouraged to apply

• Candidates need to be proficient in Microsoft Excel, Microsoft Word, Power Point, and other related software
• Good written & oral skills in English, Bahasa Malaysia, Chinese
• Good presentation skills 
• A team-oriented individual who is willing to support the team
• Creative thinking in developing website layout & marketing strategies to boost sales
• Good interpersonal skills & discipline 
• Self-motivated  

Company Benefits

Additional Info