Job Description

• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door 
• Deploy successful marketing campaigns and own their implementation from idealization to execution 
• Develop the team with review and support their marketing efforts
• Ensure that budgets are spent effectively across the year for each destination site, whilst not under or over spending. 
• Attract new customers using existing creative assets 
• Identify market segments and new channels to target using customer data
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copy writing, performance analysis 
• Analyze consumer behavior and adjust email and advertising campaigns accordingly
• Build strategic relationships and partner with key industry players, agencies and vendors 
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals 
• Oversee the offline retention strategy with aim of driving up frequency of shop and spends 

Job Requirements

1. Microsoft Office (Excel, Words and Power Point) 
2. Interpersonal and communication skills 
3. Organizational abilities 
4. English Mandatory, Chinese is optional 
5. 3 – 5 year experience 
6. Intimate understanding of traditional and emerging marketing channels 
7. Excellent communication skills 
8. Ability to think creatively and innovatively 
9. Budget-management skills and proficiency 
10. Professional judgment and discretion that comes from years of experience in the field 
11. Analytical skills to forecast and identify trends and challenges 
12. Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc 

Additional Info