Job Description

• Develop and execute strong and innovative digital marketing strategies including content, social, email, online advertising, SEO/SEM, PPC, link building, and other techniques to drive traffic to our eCommerce websites.
• Drive traffic through Facebook Advertising using targeting and campaign structure best practices particularly regarding Facebook.
• Research, identify and evaluate trends and insights for growth opportunities, and test new marketing channels and tools.
• Make strategic decisions, manage marketing budgets, develop web initiatives and execute projects on-time.
• Oversee campaign creatives and guide digital media planning and execution.
• Conceptualize new and innovative ads and partners with the creative team for development.
• Tracks media budgets and expenses by channel.
• Determines which paid channels yield the best returns and allocates advertising budget accordingly. Monitors/adjusts campaign controls to achieve optimal results.
• Analyze advertising data to identify outliers in performance, delivery, tracking, and pacing.
• Other ad-hoc matters.

Job Requirements

• Abstractly creative; can leverage this skill to provide input on challenges in the process. 
• Ability to influence others by maintaining open channels of communication, fostering teamwork, and building relationships with cross-functional teams 
• Ability to understand complex issues from various sources, while finding simple solutions 
• Effective planning and organizational skills with a demonstrated ability to multi-task, prioritize, negotiate, and problem solve 
• Ability to execute under accelerated timeframes and quickly adapt to changes in priorities 
• Comfortable in working in a complex, ambiguous, ever-changing environment 
• Strong attention to detail and follow-through skills, with the ability to convey ideas clearly 
• Demonstrated competency in Microsoft Office, including e-mail, word and excel 

Company Benefits

Additional Info