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CRO Strategist (Conversion Rate Optimization)

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Petaling Jaya, Selangor

About The Job

RPG is growing rapidly, and with that we are looking for someone who specializes in conversion rate optimization to help with the growth of our business. Your job scope may include: 

  • Recommend enhancements to our websites to increase the conversion rate
  • Design and construct campaigns that show a measurable increase in conversions after changes are implemented
  • Use strategic, analytic and creative skills to discover useful insights from web analytics tools and other related sources
  • Be able to analyze regular progress reports that are showcasing the growth curve of the campaigns.
  • Understanding the essentials of the strategies being implemented and how they can identify success, failure, developments in the future.
  • Improve the leads generation of our websites
  • Analyze and manage potential test plans for checking the integrity of the campaigns
  • Assess webpages and commend various tests that will escalate the conversion rate of our websites to meet our business goals
  • Should be able to act as catalysts during the course of a campaign

Job Requirements

Here's what you need to have: 

  • Attention to intricate areas that can be easily overlooked
  • Experience in media buying
  • 3+ years of website optimization, clear with analytical metrics and related statistical data driving elements
  • Understanding of search engine optimization software, Web analytics packages, content management systems, voice of customer (VoC) tools and testing programs
  • Experience in various Analytical tools like, Coremetrics, Google Analytics, and MS Excel, etc.
  • Awareness of developing IT trend
  • Good communication & teamwork skills

Our Culture


Cool working place in Uptown Damansara (next to Starling Mall), flexible working hours, friendly colleagues, fun & creative culture, zero discrimination, dynamic team from all kinds of background (lawyer, actuary, chartered accountant, finance etc) , and more interesting projects!


RPG was established in 2017 with a clear mission: to build the largest number of DTC (direct-to-consumer) global eCommerce brands under its portfolio. We're sustainably profitable and growing expeditious rate across 10+ brands in our portfolio. 

We don't believe in 9-to-5, meetings for the sake of meetings and casual Fridays (it's pretty casual everyday). We want you to push boundaries, change the game and create impact everyday by doing things that matter. Get your hands dirty from building scalable operations, growth hacking, community building, business development, product development and customer care. No two days are ever the same and we like it that way. 

We hire remarkably smart and driven individuals that collaborate and thrive on building a company that is disrupting the way e-commerce is done. If this sounds like you, let's talk. At RPG, we're reimagining, innovating and revolutionising the consumer goods industry for the next century.