Job Description

• To create, publish and optimized content for RBSB (Rotiboy Bakeshoppe Sdn Bhd) social media channels and website.
• To attend RBSB sponsored events for social media coverage and postings.
• Propose and implement digital marketing strategies to reach our target audience through the use of our RBSB website and social media platforms.
• Support the company’s brand strategy, execution, growth and online presence by working together with key stakeholders to translate current communication materials into digital assets that serve both internal and external audiences.
• To conduct monthly analysis and review of performance on all digital ad spend, website traffic flow and other marketing activations. 
• Collaborate and manage 3rd party vendors i.e.; shopping malls, e-wallet vendors, fulfillment agencies and CRM vendors with the objective to elevate RBSB brand in the market.
• Coordinating and build good relationship with appointed digital agencies by organizing regular WIP meetings and provide clear and concise job brief to them.
• To work closely with R&D, Operations Team and Franchise Development Team during the launch of new product, new outlet openings and new projects that requires coverage.
• To manage and allocate RBSB POSM materials by working closely with in-house Graphic Designer and Operations Team. 
• Be able to help out on POSM design adaptation as and when required.
• To assists Operations Team in product merchandising display in outlets to ensure RBSB products are well displayed and presented.
• To conduct regular trade visits to outlets to gain new insights and market info.
• To provide support to Brand & Marcomm team and the Management team when required. 

Job Requirements

1. University graduate in Creative Multimedia/ Communications or related disciplines. 
2. Read, write and speak English & Malay fluently. Mandarin fluency is a plus. 
3. Strong English copywriting skills and able to craft creative content for social media and use it as a corporate communication tool.
4. 1 to 2 years experience in social media marketing, ad performance marketing & campaigns.
5. Naturally skilled in taking quality videos & photos with some basic video/ photo editing skill.
6. Require intermediate skill for Adobe Illustrator and Photoshop.
7. Creative, willing to learn and deadline oriented.
8. Good understanding of Principles of Marketing.
9. Fully competent with Microsoft Office. 

Company Benefits

Additional Info