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Public Relations Associate

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Ara Damansara, Selangor

About The Job

  • Supporting the implementation of media (ie. support with media calls, reports, research, etc). Liaise with media, influencers & public stakeholders.
  • Conducting research to support PR planning / sharing insights for specific client campaigns.
  • Contributing toward new business pitches and internal brainstorms.
  • Serving as a competent contact for all front of house queries.
  • Involving in client servicing and ensure a high level of delivery quality.
  • Managing the brand comms and building PR strategies for assigned accounts. Developing interesting and strategic PR contents.
  • Tracking of media coverage and PR metric. Produce insightful and analytical research for project reports.
  • Assisting team members to prep for media events and be on-site to support team members during media events.

Job Requirements

  • 1 year experience or more in public relations will be an added advantage.
  • Candidates with digital marketing experience will have an edge.
  • Candidate must possess excellent English in both writing and speaking.
  • Multilingual candidate are welcomed.
  • Degree or Diploma in Communications, Journalism, Marketing Communications, Business,
  • Management, Psychology, Information Technology or any related field.
  • Comfortable in assisting on alcohol accounts
  • Interested in sports 

Our Culture


Our philosophy is simple - to provide client solutions that are integrated, market-oriented, and results-driven. ROOTS Malaysia provides expertise in creative services, brand activation, relationship marketing, and brand management. We also work with our network partners in PR (ROOTS PR) and digital marketing (DEX) to drive the integrated strategies that we develop for our clients. 

Like the roots of the redwood tree, the individual strengths of the discipline-specific departments in our family inform our integrated approach to marketing excellence. 



The workplace to most is like a second home where we spend most of our time, a place where we often see out colleagues. Thus, when ROOTS & DEX, a 360 marketing agency was brought to life in 1991, we prioritised the idea of cultivating a family, leadership and craziness. 

We strive to create a space for our people to come and leave work happily, to unleash their talents, and to ultimately grow personally and professionally. We value attitude over skill- people who are curious, open to learning and exploring new things, because having the right attitude and approach is key to all of us at ROOTS.