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Digital Marketing Executive (eCom)

Sales and marketing
Full-time
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Damansara Jaya, Selangor

About The Job


RPG is looking for go-getter minded individuals to fill the role of Digital Marketing Executive managing all our eCommerce brands. You will be working with other media buyers and managing your own high-budget paid campaigns + strategies for our portfolio brands. If you have ever actively managed paid ad campaigns in through Facebook or other paid channels, we’d like to talk to you. 

You must have a passion for digital marketing and driving traffic online, and it must be clearly demonstrated through something you’ve done previously in your career.

This is not a 9-to-5 job, and it’s a demanding role for only the most analytical, entrepreneurial and driven individuals.

As Digital Marketing Executive, you will be supporting our digital marketing team and responsible for the following:

  • Develop and execute strong and innovative digital marketing strategies including content, social, email, online advertising, SEO/SEM, PPC, link building, and other techniques to drive traffic to our eCommerce websites
  • Experience driving traffic through Facebook Advertising. Has a comprehensive understanding of targeting and campaign structure best practices particularly regarding Facebook
  • Basic - advanced knowledge of Paid Ad Platforms
  • Thorough understanding of digital marketing KPIs
  • Be excited to grow and learn valuable skills with a fast-paced start-up
  • Research, identify and evaluate trends and insights for growth opportunities, and test new marketing channels and tools
  • Be a creative thinker with strong analytical and organizational skills
  • Basic - advanced knowledge of Google Analytics, Facebook advertising, Mailchimp/Klaviyo , Shopify and Excel
  • Ability to make strategic decisions, manage marketing budgets, develop web initiatives and execute projects on-time.
  • Oversees campaign creatives and guides digital media planning and execution.
  • Conceptualises new and innovative ads and partners with the creative team for development.
  • Tracks media budgets and expenses by channel.
  • Determines which paid channels yield the best returns and allocates advertising budget accordingly. Monitors/adjusts campaign controls to achieve optimal results.
  • Analyse advertising data to identify outliers in performance, delivery, tracking, and pacing.

Job Requirements

  • Project Management Skill – Experience coordinating with multiple stakeholders and teams to create digital advertising initiatives that support specific business initiatives.
  • A/B Testing – Proven experience developing and running rigorous A/B tests, including ad copy, audience segmentation, and landing page tests.
  • Analytics – Experience collecting and analyzing the appropriate advertising metrics for the purpose of optimizing digital advertising strategy and tactics.
  • Analysis – Experience researching and analyzing the effectiveness of paid search activities in meeting campaign and business objectives.
  • Organization – Proven capability to manage multiple projects or initiatives effectively and efficiently while maintaining priorities, deadlines, and deliverables in a fast-paced environment.
  • Critical Thinking – Capacity to identify trends and adjust strategy using analytical and quantitative problem-solving.

*Fresh grads are welcomed to apply

Our Culture

CULTURE

Cool working place in Damansara Jaya, flexible working hours, friendly colleagues, fun & creative culture, zero discrimination, dynamic team from all kinds of background (lawyer, actuary, chartered accountant, finance etc) , and more interesting projects!

ABOUT US

RPG was established in 2017 with a clear mission: to build the largest number of DTC (direct-to-consumer) eCommerce brands under its portfolio in Malaysia. We're sustainably profitable and growing expeditious rate across 5 brands in our portfolio. 

We don't believe in 9-to-5, meetings for the sake of meetings and casual Fridays (it's pretty casual everyday). We want you to push boundaries, change the game and create impact everyday by doing things that matter. Get your hands dirty from building scalable operations, growth hacking, community building, business development, product development and customer care. No two days are ever the same and we like it that way. 

We hire remarkably smart and driven individuals that collaborate and thrive on building a company that is disrupting the way e-commerce is done. If this sounds like you, let's talk. At RPG, we're reimagining, innovating and revolutionising the consumer goods industry for the next century. 
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