Lead, manage and drive the overall product merchandising Go-to-market strategy.
Understand, Analyse, visualize the industry, market, competitors, internal sales and its trends, issues, needs and opportunities; creatively develop and build the products and services portfolio to enable the business continue to grow in existing markets and to penetrate to market.
Lead, manage and develop the concept of selling for each product, conduct research and making commercial decisions including and not limited to determinate the time to market, Recommended Retail Price (RRP) to regulate profit, upsell and cross-sell strategy.
Working closely with the marketing team and supplier in new product development, unboxing experience, logistics solution to enable best customer engagement and experience.
The key focal point to manufacturing hub including and not limited to monitor and review Suppliers’ performance and KPIs, cost negotiation and management, conduct the anonymous test for quality management, develop new products and services and its' specifications
Drive the correct balance between the expectations of the customer and the objectives of the company's financial strategy.
Hiring and expand the team. Develop team members’ skills and capabilities to ensure high performing team.
Set target, allocate work and monitor team members achievement and ensure a smooth operational process.