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Senior Copywriter

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Bangsar, Kuala Lumpur

About The Job

You’ve honed your writing craft to its finest these past few years and have a knack for knowing what works and what does not work for the digital medium. Understanding that digital is not just a platform but a whole new world that comprehends human behaviour and caters to the hunger of the masses that searches for all sorts of meaning in this realm. 

With your skills and passion to cater to the searching masses, we’d like you to take on the helm of crafting SEO driven copies as humanly as possible as you were writing to a friend. While your left brain knows that every keyword placed will capture the right search algorithm. This also translates  to working together with our product team where you’ll birth many creative and fun creations for a global audience.

We’ll also exercise your right brain, as you’ll be asked to join multiple brainstorming sessions on how to drive our campaigns even further to achieve the company’s main goals. A plus side of being part of our in-house creative team has had many years of experience in the advertising and marketing industry, bringing with them all the learnings and different wise perspectives into our daily tasks. 

Being part of our in-house creative team, will allow you to work together with various teams such as analytics, UI/UX, marketing, CRM, B2B, product development, social media and many more. 

  • Craft content that is SEO friendly for all our pages and products with an understanding of UI/UX best practices.
  • Ensuring the tone and manner of all products and services are streamlined throughout all our front-facing communication (products up to campaigns).
  • Support new product launches, which includes product development, description and up to naming while managing the weekly batches of tasks with respective PICs. 
  • Work with the App product marketing team and CRM team to design messaging across all channels that sell and directly contribute to daily sales revenue. All channels include in-app, push notification, nurturing programme, UAC banner and retargeting.
  • Support the creative team in terms of copy creation, ideation and occasionally managing a freelance writer.
  • Able to work independently and also manage deliverables in a timely manner.

Job Requirements

  • Min. 5 years of digital copywriting/writing experience (digital agency experience is a bonus).
  • Ability to manage multiple projects and also work well with the respective teams.
  • A passion for digital marketing and branding work that can be used across multiple platforms.
  • Able to work in an agile e-commerce environment.
  • Up for collaboration and continuous improvement of work and self.

We are an equal opportunity employer and value diversity at our company.

To see a glimpse of our culture and past engagement activities, do follow us here:

Our Culture


Photobook Worldwide is the leading e-commerce company in South East Asia that provides a unique experience in preserving meaningful memories through fully personalisable Photo Albums and Photo Products. Headquartered in Malaysia, we have offices located in Canada, Australia, Philippines, and Thailand catering to the global market.

We’re one of the most avant-garde players in the industry, consistently implementing new tech and innovative practices to push ourselves further. This has enabled us to pave the way in bringing an expanding range of quality customisable photo gifts to the region, as well as giving our customers a high measure of service excellence.

This passion in continuous advancement and customer-mindedness has always been at the core of what we do here. It ensures our position as a steady, stable and exponentially growing e-commerce business.

We believe in making moments matter, inspired designs and outstanding craftsmanship.

We believe in what we do, we are good at what we do, and we are obsessed with being impeccable about it. Our young, professional, and highly driven workforce has organically matured into a constructive force where high standards and creativity are valued and rewarded. We attract some of the best talents around as we’ve established ourselves with more than just substantial market presence, but also as a company that highly values both its employees and its customers.


Photobook Worldwide is the home to some of the best minds and talents around. We’re a fast-paced company with a vastly young, professional and passion driven workforce. While we're based in Malaysia, our teams are internationally diverse - creating a fun, dynamic and unconventional culture. Continuous skill building, passive learning, knowledge sharing and team building is something we greatly emphasise on. 

We care about our people, and we do our best to create a truly meaningful journey for everyone here.

Regardless of position and department, everyone has equal opportunity to shine, recognising the hard work each of us has put in to achieve our goals; so results and efforts are rewarded.

While a work hard-play hard concept is something that’s a standard in today’s working environment, we’ve gone on to ensure that everyone enjoys a higher quality of living. A healthy work-life balance is something we strive for. There’s always after hour activities going on such as drinks, movie nights, badminton, futsal, and more to further encourage a strong sense of belonging. We even practice flexible working hours in an effort to accommodate everyone as much as we can!

Then there’s always the free parking, fun facilities, medical benefits, on-demand coffee, team outings, good music, company dinners, annual retreats, just to name a few. Oh... and free staff credits for our products of course!

We adopt a true open-door culture to allow everyone to get to know each other, from back end factory workers right up to the group CEO. We're transparent of our inner workings so everyone can know exactly how the business is being run.

Passion, creativity and innovation is valued here. We’re always looking out for more fresh talent to advance their careers, so if you think that it’s high time you be a part of something revolutionary, come talk to us.