CRM Marketing Manager
Photobook Worldwide
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RM6K - RM10K
Bangsar South
Full-Time
Job Description
- Own company-wide, global strategy and practices for EDM in immediate term.
- Develop strategy, standards and best practices for EDM, in form of playbook, training sessions, and informal discussions - lifecycle, triggered, multi-platform (email, SMS, etc.).
- Run company-wide, global EDM programs as base; individual regions may run localized programs in addition.
- Identify company-wide opportunities in EDM (list generation, segment targeting, creative/content/cadence) optimization, through testing, aligning with other relevant teams, e.g. Design/Product, and detailing our needs for additional tools/support (3rd party or in-house).
- Work closely with marketing teams to ensure best practices are implemented, execution is aligned, and ROI is optimized, providing guidance, training whenever necessary.
- As a Subject-Matter-Expert, represent company in interactions with relevant vendors; stay ahead of changes and trends in the world of EDM.
- Own company-wide, global strategy and practices for CRM in long term (experience is a plus).
- Bring CRM program to world-class level (segmentations, CLTV, retention, etc.).
- Work closely with analytics team to draw actionable insights.
- Launch EDM programs for new geographic markets, then transition to local team.
- Build out programs rapidly whenever company enters new markets, and localize/optimize to best level possible without necessarily having local market/language knowledge.
Job Requirements
- Bachelor Degree in Marketing
- At least 5 years of working experience in EDM marketing (email, responsive design, SMS, testing, etc.)
- Working knowledge of HTML, CSS,and preferably SQL.
- Strong troubleshooting, analytical, and problem-solving skills.
- Experience in developing CRM programs, particularly working on data analytics - major plus.
- Strong communications, skills in stakeholder management, and agile mindset.
- Comfortable working as an individual contributor (think big picture or roll up sleeves to execute as situation calls for), eventually leading team (coaching).
Company Benefits
Internal Staff Credits
Not enough money to buy our products? Fret not, we provide you internal staff credits / staff discounts annually for you to shop for all our products.
Group Hospitalization & Surgical Benefits
We care ALOT for our employee's well-being and health so we got you covered!
Free Breakfast
Free breakfast provided every Tuesday / Wednesday for you hungry monsters with a menu change every week.
Additional Info
Experience Level
1 - 7 Years of Experience
Job Specialisation
Advertising & Branding, Business Development, General Sales
Company Profile
Photobook Worldwide
Photobook Worldwide is the leading e-commerce company in South East Asia that provides a unique experience in preserving meaningful memories through fully personalisable Photo Albums and Photo Products. Headquartered in Malaysia, we have offices located in Canada, Australia, Philippines, Thailand, and Indonesia catering to the global market.
We’re one of the most avant-garde players in the industry, consistently implementing new tech and innovative practices to push ourselves further. This has enabled us to pave the way in bringing an expanding range of quality customisable photo gifts to the region, as well as giving our customers a high measure of service excellence.
This passion in continuous advancement and customer-mindedness has always been at the core of what we do here. It ensures our position as a steady, stable and exponentially growing e-commerce business.
We believe in making moments matter, inspired designs and outstanding craftsmanship.
We believe in what we do, we are good at what we do, and we are obsessed with being impeccable about it. Our young, professional, and highly driven workforce has organically matured into a constructive force where high standards and creativity are valued and rewarded. We attract some of the best talents around as we’ve established ourselves with more than just substantial market presence, but also as a company that highly values both its employees and its customers.
CRM Marketing Manager
Photobook WorldwideRM6K - RM10K
Bangsar South
Full-Time
This job is no longer available