PADINI began as a backend operation in Malaysia’s apparel industry, manufacturing, trading and supplying garments to order for retailers and distributors. Today, Padini has become a brand leader in the distribution and retailing of its own fashion labels through 330 freestanding stores, franchises and consignment counters. Padini has also proudly carried the Made­in­Malaysia stamp abroad, with its products exports to Thailand, Brunei, Saudi Arabia, Cambodia, Egypt, Oman, UAE and Indonesia. We address fashion­conscious consumers of both sexes and all ages through 10 distinct brands: Brands Outlet, Padini, Padini Authentics, PDI, Seed, P&Co, Miki, Vincci, Tizio and Vincci Accessories with its own fashion philosophy that covers a comprehensive range of products aimed at a targeted consumer. Having successfully etched its brand names into the consciousness of Malaysian consumers, Padini is moving to turn its various labels into regionally­recognized fashion leaders. It intends to fulfill the potential of the export market, especially in the Asia region, and will also step up overseas marketing for its products.