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Performance Marketing Manager

Sales and marketing
Full-time
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KL SENTRAL, Kuala Lumpur

About The Job

As a performance marketing manager, you will work in the Marketing team and report to the Head of Marketing. You will play an important role in scaling up OpenLearning’s inbound marketing efforts across all digital channels.

  • Lead digital marketing initiatives to drive lead generation, customer acquisition, revenue, and retention across Malaysia and Australia offices.
  • Define key marketing metrics, develop measurements into reports and dashboards to monitor the overall performance and return of investments.
  • Set up, evaluate and optimize the marketing-to-sales conversion funnel.
  • Work closely across teams to monitor and maintain data quality in the marketing database.
  • Develop, test and optimise creatives and value propositions across different channels including social media, landing pages, and emails.
  • Work closely with the marketing and product teams to develop the best value proposition and content strategy.
  • Stay up to date with the latest digital marketing strategies and potential new channels to keep us ahead.
  • Design, roll out, and analyze experiments focused on improving growth KPI’s

Job Requirements

Must-haves:
  1. Has a minimum of 2-4 years of working experience within Performance Marketing including but not limited to Paid Search & Paid Social.
  2. Strong analytical skills with the ability to collect, organize and analyse significant amounts of information with attention to detail and strong appreciation of the big picture (ie. objectives that matters).
  3. A firm grasp of analytics, A/B Testing, and metrics driven (performance) marketing.
  4. Can work independently with minimal supervision and a high level of proactivity.
  5. Clear verbal and written communication and proficiency in English
  6. Experience with graphic editing tools such as Photoshop or Canva
  7. Excellent time management and organisational skills.
  8. Enthusiastic and confident individual with the ability to interact well with people on a personal and professional level.

Good to have:
  1. Marketing experience in the education industry.
  2. Experience with SEO.
  3. Experience with LinkedIn Paid Ads.
  4. Experience with Hotjar, Semrush, Hubspot and/or other similar tools within the growth stack.
  5. Demonstrated success driving cross-functional initiatives to completion and optimising towards multiple KPIs. (ie. B2B and B2C).

Our Culture

LIFE AT OPENLEARNING

We're the next huge thing in education: the most enjoyable way to learn, the easiest way to make a positive difference, and a platform that ties together a large body of proven learning sciences research. 

At OpenLearning, we believe in creating lifelong learning spaces to inspire and empower you to:
  •  Explore possibilities (and fail fast);
  •  Voice your most innovative and transformative ideas; 
  •  Be excited with the uncomfortable;
  •  Grow into the best version of yourself you can be; and,
  •  Let your hunger for knowledge outweigh any fear of failure. 

Join us to transform the world through social learning, increase access to quality education and innovate to brighten the lives of people around the world.

If you resonate with our Learning Hub post below, we'd love to hear from you: https://learninghub.openlearning.com/2018/08/21/5-future-proof-traits-and-values-desired-by-tech-companies/

OUR CORE VALUES

No matter what role you are in, you will play a significant part in increasing access to quality education for people around the world—together.

Like many great things, these 5 values are core to everything we do. The key decisions we make, such as the people we welcome into our team, the ways we connect and engage with each other, the policies we introduce, the types of activities we do, and the strategic decisions we make along our business journey are always underpinned by our values. 

  • Embracing people from all walks of life;
  • Seeing the best in each other;
  • Driven by a sense of responsibility;
  • Realising possibilities in a chaotic world; and,
  • Enjoying the moment.

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