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Performance Marketing Manager

OpenLearning Global (M) Sdn Bhd
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Undisclosed

KL SENTRAL

Full-Time

Job Description

As a performance marketing manager, you will work in the Marketing team and report to the Head of Marketing. You will play an important role in scaling up OpenLearning’s inbound marketing efforts across all digital channels.

  • Lead digital marketing initiatives to drive lead generation, customer acquisition, revenue, and retention across Malaysia and Australia offices.
  • Define key marketing metrics, develop measurements into reports and dashboards to monitor the overall performance and return of investments.
  • Set up, evaluate and optimize the marketing-to-sales conversion funnel.
  • Work closely across teams to monitor and maintain data quality in the marketing database.
  • Develop, test and optimise creatives and value propositions across different channels including social media, landing pages, and emails.
  • Work closely with the marketing and product teams to develop the best value proposition and content strategy.
  • Stay up to date with the latest digital marketing strategies and potential new channels to keep us ahead.
  • Design, roll out, and analyze experiments focused on improving growth KPI’s


Job Requirements

Must-haves:
  1. Has a minimum of 2-4 years of working experience within Performance Marketing including but not limited to Paid Search & Paid Social.
  2. Strong analytical skills with the ability to collect, organize and analyse significant amounts of information with attention to detail and strong appreciation of the big picture (ie. objectives that matters).
  3. A firm grasp of analytics, A/B Testing, and metrics driven (performance) marketing.
  4. Can work independently with minimal supervision and a high level of proactivity.
  5. Clear verbal and written communication and proficiency in English
  6. Experience with graphic editing tools such as Photoshop or Canva
  7. Excellent time management and organisational skills.
  8. Enthusiastic and confident individual with the ability to interact well with people on a personal and professional level.

Good to have:
  1. Marketing experience in the education industry.
  2. Experience with SEO.
  3. Experience with LinkedIn Paid Ads.
  4. Experience with Hotjar, Semrush, Hubspot and/or other similar tools within the growth stack.
  5. Demonstrated success driving cross-functional initiatives to completion and optimising towards multiple KPIs. (ie. B2B and B2C).

Company Benefits

Comprehensive medical insurance

Your health and wellbeing matters to us! Our medical package also includes dental and optical.

Flexible working hours

We don't believe in punchcards - we believe and trust that you are purpose-driven to add value and create impact without abusing our flexibility.

Your own laptop

Now you can work from anywhere!

Grow personally and professionally

We want to support not only your growth within OpenLearning, but also your growth as a smarter, happier and well-rounded person.

Accessible office location

Conveniently located office in KL Sentral train station.

Enjoy the moment together

From piloxing, food competitions to learning sessions, enjoy the moment with the most innovative, positive and purpose-driven individuals!


Additional Info

Experience Level

0 - 7 Years of Experience

Job Specialisation

Business Development, Key Account / Relationship Management, Retail Sales


Company Profile

OpenLearning Global (M) Sdn Bhd-logo-image

OpenLearning Global (M) Sdn Bhd

We're the next huge thing in education: the most enjoyable way to learn, the easiest way to make a positive difference, and a platform that ties together a large body of proven learning sciences research. 

At OpenLearning, we believe in creating lifelong learning spaces to inspire and empower you to:
  •  Explore possibilities (and fail fast);
  •  Voice your most innovative and transformative ideas; 
  •  Be excited with the uncomfortable;
  •  Grow into the best version of yourself you can be; and,
  •  Let your hunger for knowledge outweigh any fear of failure. 

Join us to transform the world through social learning, increase access to quality education and innovate to brighten the lives of people around the world.

If you resonate with our Learning Hub post, we'd love to hear from you.

company-logo-image

Performance Marketing Manager

OpenLearning Global (M) Sdn Bhd

Undisclosed

KL SENTRAL

Full-Time

This job is no longer available