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Digital Marketing Specialist

Sales and marketing
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KLANG, Selangor

About The Job

  • Assist in the formulation of strategies to build a lasting digital connection with customer  
  • Plan and monitor the ongoing company presence on social media  (Instagram, Facebook, etc) 
  • Launch optimized online adverts through Google Adwords, Facebook, etc. to increase company and brand awareness 
  • Be actively involved in SEO efforts (keyword, image optimization, etc.) 
  • Prepare online newsletters and promotional emails and organize their distribution through various channels 
  • Provide creative ideas for content marketing and update website 
  • Measure performance of digital marketing efforts using variety of Web analytics tools (Google Analytics, Web Trends etc.) 
  • Acquire insight in online marketing trends and keep strategies up-to date 
  • Maintain partnerships with media agencies and vendors 
  • Study design briefs and determine requirements 
  • Conceptualize visual based on requirements 
  • Prepare rough draft and present ideas\develop illustrations, logos and   other designs using software or by hand 
  • Amend design after feedback 
  • Ensure final graphics and layouts are visually appealing and on-brand 

Job Requirements

  • Proven experience as Digital marketing Specialist or similar role 
  • Excellent understanding of digital marketing concepts and best practices 
  • Experience with B2C social media. Google Adwords and email campaigns and SEO/SEM 
  • Working knowledge of ad serving tools (e.g. DART, Atlas) 
  • Perfect knowledge of web analytics tools (e.g. Google Analytics Netinsight, Web Trends etc.) 
  • Skills and experience in creative content writing 
  •  Analytical mindset and critical thinking 
  • Excellent communication and interpersonal skills 
  • Proven graphic designing experience 
  • A strong portfolio of illustrations or other graphics 
  • A keen eye for aesthetics and details 
  • Ability to work methodically and meet deadlines 
  • Degree in Design, Fine Arts or related field is a plus