Job Description

• Assist in the formulation of strategies to build a lasting digital connection with customer  
• Plan and monitor the ongoing company presence on social media  (Instagram, Facebook, etc) 
• Launch optimized online adverts through Google Adwords, Facebook, etc. to increase company and brand awareness 
• Be actively involved in SEO efforts (keyword, image optimization, etc.) 
• Prepare online newsletters and promotional emails and organize their distribution through various channels 
• Provide creative ideas for content marketing and update website 
• Measure performance of digital marketing efforts using variety of Web analytics tools (Google Analytics, Web Trends etc.) 
• Acquire insight in online marketing trends and keep strategies up-to date 
• Maintain partnerships with media agencies and vendors 
• Study design briefs and determine requirements 
• Conceptualize visual based on requirements 
• Prepare rough draft and present ideas\develop illustrations, logos and   other designs using software or by hand 
• Amend design after feedback 
• Ensure final graphics and layouts are visually appealing and on-brand 

Job Requirements

• Proven experience as Digital marketing Specialist or similar role 
• Excellent understanding of digital marketing concepts and best practices 
• Experience with B2C social media. Google Adwords and email campaigns and SEO/SEM 
• Working knowledge of ad serving tools (e.g. DART, Atlas) 
• Perfect knowledge of web analytics tools (e.g. Google Analytics Netinsight, Web Trends etc.) 
• Skills and experience in creative content writing 
•  Analytical mindset and critical thinking 
• Excellent communication and interpersonal skills 
• Proven graphic designing experience 
• A strong portfolio of illustrations or other graphics 
• A keen eye for aesthetics and details 
• Ability to work methodically and meet deadlines 
• Degree in Design, Fine Arts or related field is a plus 

Additional Info