Job Description

• Managing paid ad campaigns across search, display, social and retargeting  networks by conducting extensive keyword research, analysis and testing of keyword performance.
• Ensuring successful campaigns managing bids and budgets to be able to meet the predefined KPI’s.
• Optimising campaigns across multiple channels to deliver the best return on investment
• Identify replicable marketing strategies, tactics and channels that address business pain points and convey product benefits to drive new customer acquisition – with an implement, test, and measure mindset
• Write content for marketing ads, campaigns and landing pages
• Test different value propositions and messages across different channels to find the best angle to introduce our product for each target group
• Build and run A/B tests across landing pages and the homepage

Job Requirements

• Strong command of English & Malay (Chinese is a bonus)
• Hands on experience and skill in using Google Ads, Google Search Console, Google Analytics, Google Trends, Facebook Business Manager, Facebook Ads Manager
• At least 2+ years of professional experience doing mainly PPC-advertising either in an agency or in-house
• An analytical mindset and methodical approach – extensive Excel skills and an ability make recommendations based on statistics
• Acute attention to accuracy and detail
• Excellent organizational skills, often working to tight deadlines
• Strong tech and computer skills including advanced knowledge of MS Excel, MS PowerPoint and CRM systems

Company Benefits

Additional Info