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SEM Specialist

Marketing - Digital
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Bangsar South, Kuala Lumpur

About The Job

  • Innovate and present new marketing platforms and strategies
  • Manage the strategy and setup of all paid campaigns, major on Google & programmatic platform
  • Measure and optimize all paid marketing campaigns with Google Analytics 
  • Optimize copy and landing pages for paid search engine marketing campaigns
  • Strategies, create and manage Google My Business Page front as a part of the marketing campaigns.
  • Perform ongoing paid keyword discovery, expansion, and optimization 
  • Keyword research and analysis 
  • Stay up-to-date with digital marketing trends and potential new channels and strategies including updates to social media marketing, attribution, and programmatic media buying
  • Strong analytical skills and experience generating SEM reports
  • Develop, manage projects and team members, including delegating tasks, reviewing team member work, adhering closely to deadlines and to budget, developing and revising ideas, and implementing projects
  • Experience handling marketing budgets and forecasting/reporting results
  • Keep abreast of new digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information.

Job Requirements

  • Bachelor's Degree with at least 2 years of relevant marketing experience with a successful track record in planning an integrated marketing strategy and executing campaigns.
  • Experience with A/B and multivariate experiments
  • Strong analytical skills and data-driven thinking
  • Experience with Google Ads with the knowledge to navigate around Google Analytics, Google Data Studio (Preferably)
  • Exposure in Google Certifications on AdWords Search and Analytics is preferred

Our Culture


At McKenzie Partners we’re serious about partnerships. We pride ourselves on forging strong relationships with our clients, colleagues, industry partners and the media. We’re also damn serious about creating business solutions and effective campaigns for all our clients.
We don’t believe in experts, BUT we do believe in expertise and for 20 years we’ve been building ours. We’ve taken our knowledges and industries expertise to earned ourself global clients.


We are driven by smart ideas rather than large ideas. We highly value everyone ideas, efforts and energy regardless of positions or background. We are a team of deadline driven and adrenalin junkies. Come join us to experience it yourself.