Job Description

• Telling great stories in interesting, creative, remarkable, and compelling ways
• Ensure that all customer facing assets are up to snuff, and that they are reflecting the messaging and positioning that we want

Key assets:

• Website
• Amazon pages
• Emails
• What people find when they Google us
• Facebook + Instagram + Twitter
• Reviews (on website, Amazon, FB, and elsewhere)
• Packaging & inserts

Ensure that in each of these assets we’re: 

• Answering the customers questions clearly and simply and in a compelling way
• Positioning Lumos according to our strategy, brand guidelines, and visual identity 
• Localized as necessary

• Developing and executing new ideas to promote our brand and our products, get the word out, and build a passionate community of Lumos fans and Lumos evangelists, and generally help create WOW customer experience

• Supporting digital performance marketing to develop compelling visuals + copy for our ads
• Coordinate and organize new photo + video shoots
• Setting a clear calendar for promotions and events and other marketing initiatives
• Running email campaigns
• Finding every new opportunity in every customer touchpoint to be an opportunity for WOW 
• Inspiring/nudging customers to leave us reviews so that we have over 1,000 5 star reviews 
• Other new, creative ideas/guerilla marketing events/ideas/special projects 

1. We go from a heavily product-centric company and narrative to a customer/user-centric company and narrative.
2. We’ve developed and released a number of awesome stories, and we know that these stories are well received by our customers and audience because 
   1. We see high engagement on social media and high page views, 
   2. We’re seeing strong follower growth on social media, and 
   3. We see strong revenue growth in our DTC channels which are fueled by marketing, advertising, and word of mouth. 

Job Requirements

• Creativity and communication skills

• Writing - Ability to write clearly, creatively, and in a compelling way.
• Having a good visual aesthetic (does not have to be a designer, but should know what looks good and what does not).
• Able to come up with good, original ideas, to communicate them to the team, and execute those ideas to bring to life

• Project management skills

• You’re detail oriented, you follow up and follow through. You’re on the ball and on top of your game. 
• You’re able to understand goals, come up with plans, and do what you need to marshall resources and coordinate people and efforts to achieve that goal. 

• Nice to have: 

• Experience with PR
• Experience working with/creating video
• Photoshop, illustrator, HTML
• Exposure to anything digital (creating landing pages, digital ads, SEO, etc.)

1. 3 – 4 years of professional experience as a project marketing manager at a consumer brand or agency, or business analyst/associate at a consulting firm.
2. Highly detail oriented, organized, and able to work independently. You’ll be given a series of goals and a budget and be expected to figure the rest out on your own.
3. Balanced between being a “thinker-planner” and “doer”. You are a creative strategic thinker able to develop ideas for marketing strategies and campaigns, and can also get your hands dirty to get things done yourself.
4. Excellent verbal and written communication skills in English.
5. Experienced being a bike commuter in an American or European city at some point in their life. Passion for bikes is a huge plus.
6. Detail oriented and organized. You’re a pro at managing and prioritizing the workload for yourself and your team.
7. Interest in startups, entrepreneurship, and building things from the ground up.

• Statement of Interest
• Pre-interview questionnaire
• Detailed portfolio (if any)

Company Benefits

Additional Info