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Head of Marketing

Sales and marketing
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Kuala Lumpur, Kuala Lumpur

About The Job

You are perfect for us if you are:
You are an experienced executive who has run marketing and sales teams in the past, preferably in a consumer hardware, outdoorware, sports, or fashion related startup/company. 

You bring rich skills and experience, and a growth mindset. You’re extremely motivated, a self-starter, independent, and looking for an opportunity to prove your abilities by helping a young company and brand with a lot of potential, and take it to the next level. 

Your responsibilities will include (but not be limited to):
  • Setting and executing clear positioning and messaging for Lumos products, and the Lumos brand with development of brand story, positioning, and assets, and managing all customer touchpoints outside of the product.
  • Building a passionate community of Lumos fans and Lumos evangelists.
  • Promoting the brand and our products, and getting the word out.
  • Running product launches
  • Managing and take ownership of the ad budget
  • Working with company founders to develop and refine the sales and marketing strategy in US & Europe market
  • Take ownership of sales targets 
  • Management of key distributor and retail accounts
  • Management of the sales and marketing team

Note: Given the early stage of the company that we are in, a high degree of adaptability is expected and required for this role. We are constantly learning new things and adapting our strategy and activities accordingly.
We expect all employees and team members to only look at their job description as a guideline. We eschew roles and seek people willing and able to ignore job descriptions. Everyone’s job at Lumos is to do anything and everything we can to make it a success and meet our company goals regardless of our “jobs”.

Job Requirements

  1. You hold a Bachelor’s degree or equivalent.
  2. 6+ years of experience in marketing/sales at a consumer hardware, outdoorware, sports, or fashion related startup/company, or growth-hacking at a startup
  3. Excellent oral and written English. You are an effective communicator. 
  4. You’re naturally predisposed to being meticulous, detail-oriented, and organized.
  5. You’re able to work well with people and love helping people get the job done.
  6. You’re enthusiastic and optimistic, and nothing stands in the way that you can’t tackle with a smile.
  7. You’re passionate about what we’re doing at Lumos and are not afraid to get your hands dirty.
  8. Competent with MS Office, Google Apps, Slack, and social media (Facebook, Instagram, Twitter).
  9. Passion for and existing activity with the cycling community and/or experience being a bike commuter a huge plus.

To Apply:
Please submit your Resume / CV along with statement of interest / cover letter.

Our Culture


Lumos value qualities, skills, behaviors, attitudes, and attributes of our employees, we hire and promote people who demonstrate these values. By so doing, the intention is to inspire more of those behaviors, and create a self-reinforcing culture.


A Next Generation Bicycle Helmet
Safety Made Simple

Want to be part of an exciting startup that is having a positive impact on the world?

Lumos is the world's first smart bicycle helmet with integrated lights, brake, and turn signals. Launched to the world on Kickstarter in 2015, Lumos raised over $800,000 in its campaign. It has been featured on Forbes, Fast Company, The BBC, and CNN.

Lumos has been named one of Oprah’s Favorite Things, TIME Magazine’s “Best Inventions of 2018”, and “The Helmet That Every Bike Commuter Needs” by Slate Magazine.

In 2018 Lumos became the first helmet to be sold at the Apple Store, and is currently on sale in over 300 Apple Stores in the US, Canada, Europe, and Australia.

Lumos is a mission-driven company. Started out of our dorm rooms at Harvard, we seek to make a positive impact on the world by helping make cycling safer, preventing avoidable traffic deaths, and helping more people everywhere make cycling a bigger part of their everyday lives.

Join us in our mission to improve cycling safety and have safer streets for all.